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1、UNIT 9,Famous Corporations,实用英语阅读,Contents,Text B,Text A,Reading Skills,Reading Skills,Reading Skills,Scanning is to read quickly in order to locate or find the place in a piece of writing where a particular item of information is given and to take in that item of information. This kind of reading i
2、nvolves no reading in any detail of large sections of the piece of writing. Perhaps it is particularly useful in reading newspapers or some magazines. We will discuss the following scanning from Unit 9 The steps involved in scanning are the following: 1. Decide exactly what information you are looki
3、ng for, and think about the form it may take. For example, if you want to know when something happened, you would look for a date. If you want to find out who did something, you would look for a name. 2. Next, decide where you need to look to find the information you want. You probably would not loo
4、k for sports scores on the front page of the newspaper, nor would you look under the letter S for the telephone number of Sam Potter . 3. Move your eyes as quickly as possible down the page until you find the information you need. Read it carefully.4. When you find what you need, do not read further
5、.,Scanning,Here are two examples from Text A in this unit that may illustrate how we probably scan for some particular information in the text. Sample 1 Obviously, the whole text is from a newspaper. It is a report in fact about a famous movie company. Having a glance at the title, the reader may wa
6、nt to know: What is it? With the question in mind, the reader moves his/her eyes quickly down the first paragraph: WARNER BROS. ENTERTAINMENT, a fully integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of
7、entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licen
8、sing, international cinemas and broadcasting. Then the reader finds out the place “a fully integrated, broad-based entertainment company” and stops at the word “Warner Bros. Entertainment”. By now he/she has got the answer or the information he/she wants.,Scanning,Sample 2Having satisfied himself/he
9、rself by finding the answers to the first questions, the reader may have others out of curiosity: why do we call the Warner Bros. Entertainment a famous movie corporation? To answer this question the reader keeps his/her eyes moving quickly until he/she reaches the following sentence in Paragraph 2:
10、 “In addition to its long-standing position as the industrys preeminent creator and distributor of feature films, television programs, animation, video and DVD” and in Paragraph 4: “Since those early days, Warner Bros. Studios has amassed an impressive legacy based on world-class quality entertainme
11、nt and technological foresight, and created a diversified entertainment company with an unparalleled depth and breadth that has resulted in 20 consecutive record-breaking years”. Sure enough, the reader can find out the answers through the two sentences.,Scanning,Answer the following questions after
12、 scanning the passage. 1. There has been much idle talk about Shakespeares life. The simple facts are that he left his wife at Stratford (their son, Hamlet, died and was buried there in 1596 and there is no evidence that Anne ever joined him during his stay in London), that no children were born to
13、them after 1585, that about 1611 he moved his wife and children into New Place, the fine house in Stratford that he had purchased in 1597, and that he joined them there and died in that house in 1616.When did Shakespeare buy his house in Stratford? _ A. 1585 B. 1596 C.1597 D.1611 E. 1616 2. The enti
14、re state of Louisiana is within a damp, subtropical zone. The average annual temperature of the state is 67 degrees Fahrenheit, and monthly mean temperatures vary from 52 degrees in January and December to 82 degrees in July and August. The length of the growing season is usually between 220 and 250
15、 days in the northern half of the state, and between 250 and 275 days in the southern half. The annual rainfall of the state averages about fifty-five inches, with a minimum in autumn. In the southern half the maximum is in summer, with frequent heavy thunderstorms; in the northern half the winter a
16、nd spring rains exceed those of summer. Cane sugar is the principle product of the delta region; rice is grown in the prairies of southwestern Louisiana, and near the coast such subtropical fruits as oranges, olives, figs, and grapefruit are grow. Outside of these areas, cotton is the principle crop. At what time of year does Louisiana have its minimum rainfall?_ A. In winter. B. In spring. C. In summer. D. In autumn. E. The rate remains constant throughout the year.,
