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1、Chapter Three Making Exhibition Stands Attractive,Learning Points,I. Focus Reading: Making Your Trade Show Display Stand Out II. Situational DialoguesDialogue A: Setting up a Booth Dialogue B: Designing an Exhibition Stand III. Practical Writing: Meeting Address IV. Extended ReadingAesthetic plannin
2、g for your booth,Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph, and then answer the question followed. The exhibition stand in the picture is_. A. common B. ugly C. attractive D. simpleHow
3、 can you make your exhibition stand attractive in the trade fair? Possible answer: We can make the stand novel in shape, color, decoration, layout, etc. to attractive more exhibitors.,Section I Brainstorming,C,Making Your Trade Show Display Stand OutAs small business owners, especially those in the
4、start up phase, preparing for a trade show can be a very scary and frustrating time. What do we take for our trade show display and how do we present it?,Section II Focus Reading,You first need to find out the specifics of the trade show you are registered for or considering exhibiting in. contact t
5、he organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business. Be sure to find out the size of the trade show display table you will have, whether there is wall space for your company sign, if there are ele
6、ctrical outlets available, and anything else that may or may not be included (i.e. a table cloth, etc.).,Once the show space specifics have been established, then you can move on to deciding what to take and how you can show your stuff. The following are just a few ideas to help you get ready for th
7、at all important trade show. 1) Bring your own tablecloth that complements your display and represents your companys image and colour scheme to add some depth to your table (i.e. a table runner). Your table will definitely stand out in a crowd. 2) Erect a stand-alone presentation board. On the board
8、, you can show how clients can benefit by using your services.,3) Use your trusty desktop publishing software to create a template of your company name. Use the template, along with bristle board, cardboard, or foam core to make a sign that you can put up on the wall behind your trade show display.4
9、) Arrange your trade show display table in levels. Put the larger items at the rear, shorter items in front of those, and even shorter items in front of those.5) Develop a PowerPoint presentation to display on your table. Your visitors will find this visually appealing and it will draw in their atte
10、ntion.,Reading Points:,This part is on how to make your booth attractive. What should be noticed here are the given ideas. 1) Bring your own tablecloth. 2) Erect a stand-alone presentation board. 3) Use your trusty desktop publishing software to create a template of your company name. 4) Arrange you
11、r trade show display table in levels. 5) Develop a PowerPoint presentation to display on your table.,NOTES,1. Contact the organizers of the event and get details on the type of visitors that the show attracts and the layout of the area you will have to display your business.你要联系主办单位, 搞清楚会有哪些观众参观, 同时
12、确认你公司展位的布局. 2. Once the show space specifics have been established, then you can move on to deciding what to take and how you can show your stuff. 一旦确认了展位的细节情况, 接下来你可以确定用什么和如何来”展示你的产品”. 3. complement your display and represent your companys image and colour scheme.补充你方的展览, 代表企业形象和色彩搭配 4. Your visito
13、rs will find this visually appealing and it will draw in their attention.这会从视觉上吸引观众并引起他们的观注.,I. Match the words on the left with their meanings on the right.,Exercises,软件 登记 电源插口 商业展会 公司 课件展示 台布 企业形象 醒目 主办单位,PowerPoint presentat business trade show company image stand out organizer electrical outlet
14、 register for software tablecloth,II. Decide whether the following statements are true or false based on the text.,( ) Arrange your trade show display table in lines. ( ) Preparing for a trade show can be a very easy time. ( ) It is very important to find out the size of the trade show display table
15、 you will have, whether there is wall space for your company sign, if there are electrical outlets available ( ) You need a separate presentation board. ( ) PowerPoint presentation can play a role in your trade show.,T,F,F,F,T,Section III Situational Dialogues,Suggestion: This part is to show how to
16、 inquire about setting up the booth and booth designing. It is suggested that the students be divided into groups of two and imitate the dialogue.,Dialogue A. Setting up a Booth,Li Jing: Good morning, Mr. Milton. Mr. Milton: Good morning, Miss Li. How is the setting up of the booths coming along? Li Jing: Weve just finished the space assignment, but Ive got something urgent to talk to you about. Mr. Milton: Tell me, please. Li Jing: The number of booths is so great that we cant make island booths. They take up too much space. Mr. Milton: Then what about peninsula booths?,
