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1、Unit 7 Making a Living,B R _ main,Sales Promotion,Role Play,Warm-up Questions,B R _ Sales Promotion _ main,Sales Promotion,Four Stages in Promoting a Product,Definition,B R _ Definition 1,Definition,A) powerful advertising; B) personal persuasion of possible customers by visit, phone or letter; C) e
2、xhibitions; D) displays and demonstrations; E) competitions for prizes; F) free samples; G) trading stamps.,Click the word in red,Sales promotion is the work of selling a product by all useful methods such as:,B R _ Definition 2,Advertising is the techniques and practices used to bring products, ser
3、vices, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised.,B R _ Definition 3,B R _ Definition 4,B R _ Definition 5,B R _ Definition 6,B R _ Definition 7,B R _ Definition 8,B R _ Four Stages in Promoting a Product 1,Fo
4、ur Stages in Promoting a Product,Click to see big pictures.,B R _ Four Stages in Promoting a Product 2,Attract the attention of potential customers.,Four Stages in Promoting a Product,B R _ Four Stages in Promoting a Product 3,Arouse interest in the product.,Four Stages in Promoting a Product,B R _
5、Four Stages in Promoting a Product 4,Create a desire for its benefits.,Four Stages in Promoting a Product,B R _ Four Stages in Promoting a Product 5,Encourage customers to take prompt action.,Four Stages in Promoting a Product,B R _ Role Play 1,Role Play,On Sale,This is our (model). It costs (price)
6、. Its suitable for (purpose). We can deliver (from stock). Its available in (colour) and (size). We can offer a discount of (%).,B R _ Role Play 2,One student will act as a salesperson. All other students will act as his/her potential customers. He/She will have ten minutes to persuade others to buy
7、 his/her goods. One of them can buy from the salesperson. The rest students must come up with an excuse not to buy.,brand name, presentation, labeling, packaging, instructions, reliability and after-sales service,Useful expressions:,B R _ Warm-up Questions 1,Warm-up Questions,1. What are the basic q
8、ualities of a good salesperson? Which is essential? Why?,courage, physical fitness, imagination, pleasing tone of voice, hard work,2. Do you think it is easy for a handicapped person to be a salesperson? Why?,B R _ Warm-up Questions 2,Some salesmen may work hard and even intelligently use their imag
9、inations well, until they meet a succession of refusal and turndowns. It is here that the salesman with sand (坚毅) in his soul, stamina (耐力) in his backbone, and courage in his heart, comes right back and whips the salesman who hasnt these qualities.,G R _ main,Part Division of the Text,Scanning,Furt
10、her Understanding,G R _ Further Understanding,Further Understanding,For Part 2 Multiple Choice,For Part 1 True or False,For Part 4 Group Discussion,For Part 3 Blank Filling,G R _ Part Division of the Text,Part Division of the Text,Parts,Para(s),Time of the Day,1,17,early morning,2,825,Bills Activiti
11、es,mid-morning,3,2662,day,4,6384,evening,preparation for the days work,on his way to work,door-to-door selling,paper work,G R _ Scanning 1,Scanning,A He has his laces tied and his top shirt button buttoned before taking another bus. B Its after 7 p.m. that he arrives home after a days hard work. C I
12、ts 5:45 a.m. Bill Porter lingers under the covers and listens to weather broadcasting. D He assembles his weapons before going out. E The teenagers on the bus remind him of his past.,Scan Text A and put the sentences in a logical order.,C,D,E,F,A,G,B,1. 2. 3. 4. 5. 6. 7.,( ),G R _ Scanning 2,F Encou
13、raged by his mother, Porter became a salesman who sold household products door-to-door. G He tries many times. At last , a lady buys a cake of laundry soap from him.,( ),( ),( ),( ),( ),( ),G R _ True or False 1,True or False,1. Bill Porter used to listen to the weather broadcasting every morning.,2
14、. There is something wrong in his left hand.,F,The fingers on his right hand are so twisted that he cant tie his shoes.,( ),T,( ),G R _ True or False 2,4. People didnt believe that he could live independently. That is not the case, however.,T,( ),3. His dead mother never thought he could do anything
15、.,F,His dead mother used to encourage him and her challenge echoes in his soul.,( ),G R _ True or False 3,5. Bill Porter has ever been a soldier fighting in the battlefield.,F,A crippled body is one of his enemies, and he must fight alone for his independence and dignity.,( ),G R _ Multiple Choice1,
16、The first job for which he applied for is to sell _,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1A,A,The first job for which he applied for is to sell _.,A. brushes,B. household products,C. newspapers,D. briefcases,Multiple Choice,G R _ Multiple Choice1B,B,The first job for which he applied for is to sell _.,
