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1、Mass Media,Nowadays, new media have become a significant element in everyday life. With the development of the global network and information technology, mass media unquestionably influence every dimension of peoples lives.,the changes and developments,newspaper & magazines,In China, during the late
2、 Han dynasty, early government-produced news sheets, called dibao, were circulated among court officials.,It is until the 16st century that we today considered newspaper publications appeared.,The Gentlemans Magazine, first published in 1731, in London, is considered to have been the first general-i
3、nterest magazine.,Edward Cave,The late 1800s, publishers were no longer just selling reading materia. They were selling readers to advertisers. Newspapers and popular magazines attracted advertisers eager to reach a national audience for their products.,Today, with the development of computer techno
4、logy, magazines and newspapers have to face a lot of competitions not only from network, but specialized media, including personalized web services, local cable programming, interactive television, special-interest publications, catalogs and other direct-mail initiatives.,radio,The beginning of regu
5、lar commercially licensed sound broadcasting in the United States in 1920 ended the print monopoly over the media and opened the doors to the more immediate and pervasive electronic media.,By 1928, the United States had three national radio networks - two owned by NBC (the National Broadcasting Comp
6、any), and one by CBS (the Columbia Broadcasting System).,President Franklin Roosevelt recognized the potential of radio to reach the American public, and during his four terms (1933-1945), his radio “fireside chats“ informed the nation on the progress of policies to counter the Depression and on dev
7、elopments during World War II.,FM radio, aided by the invention of ever smaller portable radios and inexpensive “Walkman“ headsets, dominates music programs, while AM has shifted to “talk“ and news formats.,television,In 1884 Paul Gottlieb Nipkow, a 23-year-old university student in Germany, patente
8、d the first electromechanical television system.,In 1936 the Olympic Games in Berlin were carried by cable to television stations in Berlin and Leipzig where the public could view the games live.,In 1935 the German firm of Fernseh A.G. and the United States firm Farnsworth Television owned by Philo
9、Farnsworth signed an agreement to exchange their television patents and technology to speed development of television transmitters and stations in their respective countries. On 2 November 1936 the BBC began transmitting the worlds first public regular high-definition service from the Victorian Alex
10、andra Palace in north London. It therefore claims to be the birthplace of television broadcasting as we know it today. In 1936, Klmn Tihanyi described the principle of plasma display, the first flat panel display system.,Television introduction by country,Television sets per 1000 people of the world
11、,Internet,Leonard Kleinrock,Professor Leonard Kleinrock with the first ARPANET started in the early 1960s. And then the ARPANET in particular led to the development of protocols for internetworking, where multiple separate networks could be joined together into a network of networks.,In 1982 the Internet Protocol Suite (TCP/IP) was standardized and the concept of a world-wide network of fully interconnected TCP/IP networks called the Internet was introduced.,Vint Cerf,Robert Elliot Kahn,It is just because of their ideas, the world become more beautiful.,new media,thank you!,
