郧阳师专英语系商务英语精读课程组

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1、Unit4,郧阳师专英语系商务英语精读课程组,Text: Bargains,Teaching Aim 1. Learn something about bargains; 2. Talk something about bargains. Important Points 1. Comprehend the meaning of the text 2. Get familiar with the key words or phrases,extort 勒索 innocent 头脑简单的 board 董事会, decent公平的novelty 新奇事物, fade褪色whereupon 因此br

2、eathtaking令人吃惊的impertinence 不适当,pensioner 领取养老金者accuse 指控, outrage 激怒defense 辩护circular 圆的, saw 锯seemingly 似乎, sane 心智健全的Persian 波斯的trifle少量, 有点extravagant 奢侈的,chop 排骨 tremendous 巨大的pile堆 quest 探寻 sticky粘性的prohibit 禁止to start with 首先;起初might 还是(做)的好 for the sake of 为的缘故,in ones defense 为褚护as though

3、似乎for ones lifetime 一生pile up 堆积serve sb. right 活该all the same 尽管如此fall for 上的当.,Difficult Points1. Answer the questions about bargains; 2. There are many new words in the text; 3. Translate some difficult sentences of the text into English.,Teaching Methods1. Discussing and summarizing the main ide

4、a about the text; 2. Memorizing the new words; 3. Explaining the difficult words or sentences and making some examples,Procedure: 1. Warm-up; 2. Text diving 3. Language focus; 4. Sum up and assign homework.,Homework1. On Exercise-Book: 2. Read the new words correctly and read the text fluently; 3. D

5、o the exercisesTime 90 minutes,Part One: 15 minutes,I. Warming-up 1. What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here.,Bargain means -1)an effective sales technique to encourage customers to purchase. 有效的销售技术,以鼓励

6、顾客购买。 2)something offered, sold or bought cheap. 提供一些出售或购买的优惠。 3)an opportunity not to be missed to buy something at a price lower than usual. 不要错过购买一些低于平常价格的机会。,4)a trick to make you buy something that you dont really need. 用技巧使你买不真正需要的东西。 5) to negotiate over the terms of an agreement or contract.

7、 谈成一项条款或合同的协议。 6) to negotiate with the seller for the purpose of bringing the price down. 进行谈判的目是,使卖方价格下降。,7) a good way to save money. 一个可以省钱的好方法。 8) an unusual way of “making” money. 一个不寻常的“挣钱”方式。 9) a way of making expensive products appear cheap.是一种使贵的产品看起来很便宜的方式。,2. Work with your partner and

8、write out words about places where people go for bargains. discount store折扣商 garage sale现场旧货出售 chain store连锁商店 five and ten cent storedime store廉价商店 grocery store杂货店 e-business in the Internet网上交易,supermarket超级市场 auction market拍卖市场 sky market露天市场 flea market跳蚤市场(旧货和廉价商品市场) night market夜市 public prod

9、uce market农产品零售市场 street market路摊 secondhand market旧货市场,II. Pair works:,1. Do you often bargain with shop assistants when you buy things? 2. Do you often look around the shops for bargains? 3. Where or when are you most likely to find a bargain? 4. Have you ever bought anything that you didnt need j

10、ust because you thought it was a bargain? 5. What was the best bargain you have found? Describe it to your classmates.,Part Two: 10 minutes,Structure of Reading I Part I (Paragraph 1) Introduction: the recent definition of a bargain. A bargain is a dirty trick to extort money from the pockets of sil

11、ly and innocent people. Part II (Paragraph 2) Explanation of how a new product is sold. Part III (Paragraph 3-6),Explanation of peoples reactions to bargains. 1) People react in the same way to small price reduction as they do to big ones. 2) People often buy things they dont want just because they

12、are bargains. 3) Some people seem to believe that they can make money when they buy a bargain. 4) Some people think buying in bulk is a cheap way of buying.,Part IV (Paragraph 7),Conclusion: To offer bargains is a commercial trick to make the poor poorer. When greedy fools fall for this trick, it se

13、rves them right.,1.bargain 1) bargain n. something bought cheaply or for less than its than its usual price 便宜货;廉价货 e.g. I might buy a TV, if I can find a bargain in the sales. The shoes are a bargain at $22. 2) n. an agreement 协议;交易,Part Three: 30 . Key Language Points,相关搭配 make/strike a bargain 达成

14、协议 e.g. We have made a bargain that hell do the shopping and Ill cook. drive a hard bargain 达成非常有利于自己的协议 3) vi. to discuss the conditions of a sale, agreement, etc.讲价钱;讨价还价 e.g. The worker bargained for better pay.,2.trick 1) n. something one does in order to deceive someone else 骗局;花招;诡计 e.g. He pr

15、etended to be ill, but it was just a trick. 相关搭配 dirty/mean/rotten trick 下流的/无耻的/卑鄙的诡计 2) n. something one does to surprise someone else or make other people laugh 恶作剧,相关搭配 play a trick on sb. 捉弄某人 e.g. The girls were always playing tricks on their teachers. 3) n. a clever way of doing something tha

16、t works very well 诀窍;技巧 e.g. A salesman should know all the tricks of the trade. 4) vt. To deceive someone in order to get something from them or to make them do something.欺骗;诱骗;哄骗,3.extort: vt. to illegally force someone to give one money by threatening them 敲诈;勒索 相关搭配 extort sth. from /out of sb. 勒索;强抢 e.g.Landlords tried to cover their losses by extorting high rents from tenants. 相关词 extortion n. 敲诈;勒索 e.g. He faces charges of kidnapping and extortion. 他面临诱拐和敲诈的指控。,

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