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1、8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,DRAFT,China Industry Primer, ,August 18, 2004,CONFIDENTIAL,HK000I5X,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,1,Industry Primer ,Market Overview,Break down to province / region and subsector as appropriateInclude as much detail as appropriate
2、 / possible Footnote all your sources!,_ Source: ,Data to come,Data to come,Data to come,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,2,Industry Primer ,Key Industry Characteristics,Fragmented market State-ownership Import or export driven Segmentation of market space Innovation driven ? Cyclic
3、al ? Demographic-driven,Protected sector Low penetration Lacking certain expertise Scale-play Brand-driven High barrier of entry High R&D,Recent Developments,Introduction of certain technology Opening of certain markets Cutting import tariff,Rely on news run, industry sector reports, discussions in
4、company annual reports,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,3,Industry Primer ,Key Industry Trends,Certain product type popular Price cuts Intensifying competition Margin compression Coupled with financing electronics for example Domestic consolidation Diversification of customer base I
5、nter-provincial expansion Declining import tariff Governments stance and position Funding more private sector capital Shift in distribution channel others,Rely on news run, industry sector reports, discussions in company annual reports,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,4,Industry Pri
6、mer ,Key Drivers,Strong overall economic performance Infrastructure expansion Increasing consumer awareness Increase in construction work Increase in disposal income,Tie back to the Industry Characteristics and Trends,_ Source: ,Driver 1,Driver 2,Driver 3,Driver 4,Source: Industry reports, equity re
7、search on profiled companies,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,5,Industry Primer ,Competitive Landscape,_ Source: ,List key domestic or foreign players and respective market share,Source: Industry reports, equity research on profiled companies, news runs,8/28/2018,HK000I5D_ML_ChinaOp
8、portunities_0804.ppt,6,Industry Primer ,Regulatory Environment,Current situation WTO commitments Favorable treatment for HK companies?,Distribution? Manufacturing? Marketing? Investment restrictions,Favorable tax treatment for operation in certain region,To come,_ Source: ,Source: Industry reports,
9、equity research on profiled companies, news runs; lawyers websites,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,7,Industry Primer ,Foreign Participation to date,Market Share Breakdown Year?,UNDER NO CIRCUMSTANCES SHOULD YOU CONTACT THE REGIONAL RMs,_ Source: ,Source: Industry reports, equity re
10、search on profiled companies, news runs; SDC M&A runs,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,8,M&A Activity to Date,Industry Primer ,_ Source: ,_ (#) represent no. of deals,_ (#) represent no. of deals,(10),(10),(10),(10),(10),(10),(10),(10),(10),(10),(10),(10),to come,to come,Sizable, no
11、table transactions,Source: SDC M&A runs and news runs,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,9,Summary of Players,Industry Primer ,_ Source: ,to come,to come,Source: SDC M&A runs and news runs,to come,EV/EBITDA or P/E or P/B,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,10,Company Pro
12、file - ,Industry Primer ,To come,No. of employees Geographic coverage Product range Revenue breakdown Key brands Key strategy,_ Source: ,8/28/2018,HK000I5D_ML_ChinaOpportunities_0804.ppt,11,To come,To come,Company Profile - (Contd),Industry Primer ,+Other operating data: ie. No of outlets / production capacity,_ Source: ,
