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1、社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Welcome!社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Homework (pre-reading) checking社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识How many types of advertisements are there? What are they?社会主义核心价值体系质量体系审核的类型
2、榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Commercial adPublic service ad社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识T /F 1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements t
3、ell the complete truth. 4 PSAs and commercial ads use some of the same methods. 5 Commercial ads can give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAs社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Words-
4、matching1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicidea. Sending (children) to school b. able to make someone believe something c. meant or planned to do d. killing oneself e. help a thing or an idea become popular f. know or realize g. makes an
5、ill person betteror solves a problem h. happening throughout a countryb e c fg hadTask Three社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Please read the article carefully and then try to find more information about commercial ads and public service ads.社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识
6、 Detailed-reading 1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers andmagazines, on billboards, the Internet, radio and TV.A commercial advertisement is one which someonehad paid for to p
7、romote a product or service, while aPSA is often placed for free, and is intended to educate people about issues which affect public welfare.社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识 3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service adv
8、ertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do nottell you the complete truth.In 1996.Because they are meant to be helpful , and by following the advice in PSAs, we can often learn a lot.社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识 Is PSA d
9、ifferent from commercial ad? Are they completely different from each other? They share differences and similarities.社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Fill in the chartTypes of adsSimilaritiesDifferences exam -ples 广告 词places foundMethods usedPurposes 目的Reliance 可信度Commer -cial ads PSAs?
10、? ? ? ? ? ? ? ?社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识SimilaritiesPlaces found Methods used_ language_imagesBillboards Newspapers Magazines The internet Radio Televisionpersuasive exciting attractive original社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Types Differences Purposes Reliance可信度C
11、omme -rcial adsPSAsto promote a to promote a product orproduct or serviceservice to educate people to educate people about health,about health, safety or any safety or any other issue which other issue which affects public affects public welfarewelfareThey do not tell you theThey do not tell you the
12、complete truth. complete truth.They are helpful andThey are helpful and we can learn a lot bywe can learn a lot by following the advice following the advice they give.they give.社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Types ExamplesCommerc- ial adsPSAs“Bright-teeth fights bad breath!” “You are
13、proud of your cooking,so shouldnt you buy the very freshest food?”“Yes to life, no to drugs”“Knowledge changes life”“Project Hope schoolingevery child” “Smoking is committing a suicide slowly”社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Commercial adsPublic service ads1. A commercial ads is one whi
14、ch someone has _ to _ a product or service. 1. A PSA is often placed _, and is intended to educate people about health, safety, or any other _ which affects_. 2. Not all ads tell people the _ truth, so people must _the methods used in ads to try and sell us things.2. PSAs also use attractive and _ i
15、mages and_ language, but they are made to serve the public. PSAs are _ to teach people and help people lead better lives.paid for promotecompletebe aware offor freeissue public welfareoriginal creativemeant社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识 Creative & Imaginative 创新训练Design advertisement lines 广告台词1. learning English2. qhsms社会主义核心价值体系质量体系审核的类型榆林开发区一小北师四下精打细算课件营运岗位常用地理知识Arts in advertising (slogans)Make it possible with Cannon. (Cannon Digital camera) The daily modern (Nissan Automobiles) The power of dreams (Honda Automobiles) Take TOSHIBA, take the wo
