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1、Synergies and Dynamics of Synergies and Dynamics of Telecommunications in Hong Kong - Telecommunications in Hong Kong - A Case Study ofA Case Study ofCity Telecom (H.K.)City Telecom (H.K.) Ltd Ltd. . 香港電訊市場的發展匯力及動力 城市電訊(香港)有限公司個案探研1Development of Telecommunications Development of Telecommunications
2、in Hong Kong - The Two Approaches in Hong Kong - The Two Approaches Approach One (“Infrastructure Approach”)方案一(基建方案)Heavy Investment in Infrastructure DevelopmentCustomer AcquisitionReturn Gernation重點投資基建發展積極吸納客戶獲得回報2Development of Telecommunications Development of Telecommunications in Hong Kong -
3、 The Two Approaches in Hong Kong - The Two Approaches Approach Two (“Marketing Approach”)方案二(市場推廣方案) Implementation of marketing campaign to capture customer base, while service provided by resell capacity Customer Acquisition 成功吸納 客戶Return Generation 獲得回報 轉售其他網絡商的服務 ，透過市場推廣吸納客 戶Recurrent Marketing
4、Campaigns 陸續推出市 場推廣計劃Customer Base Enlargement 擴大客戶 基礎Return Generation 獲得回報Infrastructure Investment 基建投資 3Details of Case StudyDetails of Case Study Example of “Marketing Approach”市場推廣方案 的範例 Elaborated by引申如下 : IDD service offered by City Telecom (H.K.) Limited城市電訊(香港)有限公司提供長途電話 服務 Fixed Network S
5、ervices offered by Hong Kong Broadband Network Limited, a subsidiary of City Telecom (H.K.) Limited城市電訊旗下附屬公司，香港寬頻網絡有限公 司提供固網服務4Case Study : City Telecom (H.K.) Case Study : City Telecom (H.K.) LtdLtd. . Provision of IDD ServiceProvision of IDD Service 1992 : IDD service supported by “Call-back” tec
6、hnology with endorsement by the Government on legitimate basis, which was at significantly lower rates to increase number of customers and traffic 1992：透過回撥技術在獲得政府批准的合法根 基下提供長途電話服務，以低價增加客戶及通訊量 1999 : Granted the license of International Simple Resale(ISR) voice service in Hong Kong, offered IDD serv
7、ice with resell capacity from “IPLC” of HKT 1999 : 獲發國際簡單分銷話音服務牌照，以轉售香 港電訊的 國際專線容量提供長途電話服務5Case Study : City Telecom (H.K.) Case Study : City Telecom (H.K.) LtdLtd. . Provision of IDD ServiceProvision of IDD Service 1999 :While profit began to surge, we invested in infrastructure : the Japan-US subm
8、arine Cable and satellite stations 1999 : 由於盈利上升，轉向投資基建：日美海纜以及 衛星站 This helped to reduce cost of IDD service provision and enhanced our profitability 有助減低長途電話服務成本及加強盈利能力 2000 : We further invested in infrastructure : the Asia Pacific Cable Network 2 (APCN2) 2002 : 進一步投資基建：太平洋海纜（APCN2)6Case Study : C
9、ity Telecom (H.K.) Case Study : City Telecom (H.K.) LtdLtd. . Provision of IDD ServiceProvision of IDD Service CTI is now a full-licensed operator : 城市電訊現為一全面持牌商： Cable-based External Fixed Telecom Network Service License 電纜對外固網服務牌照 Satellite-based External Fixed Telecom Network Service License 衛星對外
10、固網服務牌照 Market share of IDD : 24% 長途電話服務市場佔有率：24%7Case Study : Case Study : Hong Kong Broadband Network Hong Kong Broadband Network LtdLtd. . 1998 : Launched 56K dialup Internet Access Service under the name of “CTInets” for branding building, customer capturing and revenue generation 1998 : 以CTInets
11、推出56K撥號上網服務，建立品牌形 象、吸納客戶並帶來營業額 1999 : Proposed the HKSAR Government to allow the operation of fixed telecom network service by wireless LMDS technology, in which the network infrastructure can be set up at lower cost 1999 : 由於無線技術可減低網絡基建成本，建議政府 容許以無線本地多點配送系統技術提供固網服務8Case Study : Case Study : Hong Ko
12、ng Broadband Network Hong Kong Broadband Network LtdLtd. . 2000 : Issued the Wireless Fixed Telecom Network(FTNS) License by the Office of the Telecommunications Authority, and launched broadband service 2000 : 獲香港電訊管理局發出無線固網牌照並推出寬 頻互聯網服務 Speedy customer acquisition : 150,000 residential and 6,000 c
13、ommercial customers 迅速吸納客戶：擁有150,000名住宅及6,000名商 業客戶 Achieved positive results at EBITDA (Earning before interest, taxation, depreciation and amortization) level 扣除利息、稅項、折舊及攤銷前盈利(EBITDA)已 達正數水平9Case Study : Case Study : Hong Kong Broadband Network Hong Kong Broadband Network LtdLtd. . 2002 : Further
14、investment in network upgrade fuelled by positive cash flow, we expanded the variety of fixed network service by launching voice service to sustain revenue growth 2002 : 正數的現金收入令我們可進一步投資網絡提升 ，開拓固網服務種類並令營業額持續增長-推出市話服 務 Possessed 50,000 customers 擁有50,000名客戶 Upgrade from wireless FTNS license to Wirel
15、ine- based FTNS license 由無線固網牌照提升為有線固網牌照 Seeking to develop more diversified service on existing network platform : pay-TV carrier service 透過同一網絡平台研究發展多元化服務：收費電視服 務10Case Study : Case Study : Hong Kong Broadband Network Hong Kong Broadband Network LtdLtd. . Established the worlds largest Metro Ether
16、net network 建構全球最具規模的城域以太網網絡 Successfully migrated from a reseller of 56K dialup Internet access service to become a fixed network operator 成功由一56K撥號上網服務分銷商進展成為固網 營辦商 Network coverage - 1,100,000 homepass 網絡覆蓋一百一十萬戶11Our In-building Blockwiring SystemOur In-building Blockwiring SystemFDF at Metre RoomIP Box at FloorHorizontal wiring via existing conduit to corridorJunction Box at CorridorCables of the d
