《商务沟通之跨文化沟通》由会员分享，可在线阅读，更多相关《商务沟通之跨文化沟通（44页珍藏版）》请在金锄头文库上搜索。
1、跨文化沟通Chapter sixteenTechniques of Cross-Cultural Communication跨文化沟通技巧Upon completing this chapter, we will be able to describe the major barriers to cross-cultural Communication and how to overcome them. 完成本章后，我们将能够描述跨文化交际的主要障碍和如 何克服这些障碍To reach this goal, you should be able to Explain why communica
2、ting clearly across culture is important to business. 解释为什么跨文化沟通对商业显然是非常重要 Define culture and explain its effects on cross-cultural communication. 定义文化和解释跨文化沟通的影响。 Describe cultural differences in body positions and movements and use this knowledge effectively in communicating. 描述了文化差异，身体姿势和动作,并使用这种
3、知识的有效沟通。 Describe cultural differences in views and practices concerning time, space, odors, and such and use this knowledge effectively in communicating. 描述了文化差异的看法和做法，关于时间，空间，和气味，并利用这一知识 有效地沟通。 Explain the language equivalency problem as a cause of miscommunication 解释语言作为等价问题造成的沟通不畅 . Describe wha
4、t one can do to overcome the language equivalency problem 描述人可以做什么克服语言等价问题Cross-Cultural CommunicationTo introduce yourself to this chapter assume the position of assistant to the president of Thatcher- Stone and Company, a small manufacturer of computer components. Your boss, gregarious old Vernon-
5、Thatcher, invited you to join him at a luncheon would be opened. Because Thatcher- Stones domestic sales been lagging, the company badly needs these customers.The Asian guests entered the room, bowing as introductions were made. Mr. Thatcher attempted to put them at ease. “No need to do that,” he sa
6、id.“Im just plain Vernon Thatcher. Just relax and make yourself at home.” You noticed that the Asians appeared bewildered. They appeared even more bewildered when early in the meeting Mr. Thatcher made this statement: “Weve only got the lunch hour, gents. I know youll appreciate getting right down t
7、o business.”Throughout the meeting Mr. Thatcher was in his best conversational mood-laughing, backslapping, telling jokes. But none of this seemed to make an impression on the guests. They seemed confused to you. They smiled and were extremely polite, but they seemed to understand little of what Mr.
8、 Thatcher was saying. Although he tried again and again to move to business talk ,they did not respond. The meeting ended pleasantly, but without a sale. “Theyre a strange people,” Mr. Thatcher commented when he got back to his office. “They have a lot to learn about doing business. It doesnt look t
9、heyre going to deal with us, does it?” Mr. Thatcher was right in his last comment. They did not.As you review the meeting. You cannot help but feel that Mr. Thatcher spoiled the deal, for he failed miserably in communicating with the Asians. The fact is that there is much to know about communicating
10、 in cross-cultural settings. 1. Business has become more global Technological advances in communication, travel, and transportation have business increasingly global. This trend is expected to continue in the foreseeable future. Thus, the chances are good that you will have to communicate with peopl
11、e from other cultures. 技术进步，通信，旅游，和运输业务日益全球化。预计这一 趋势将继续在可预见的未来。因此，这是一个你与不同文化 的人交流的好机会。Communicate clearly with other cultures for several reasons 与其他文化的沟通有以下几个原因 A primary reason is that businesses sell their products and services both domestically and internationally一个主要的原因是，企业销售他 们的产品和服务在国内和国际 Ano
12、ther reason is that in addition to being a more effective worker, you will be more efficient both within and outside your company另一 个原因是，除了是一个更有效的的工作者外，你将在公司的内部和外 部更有效率 A final reason is that your attention to communicating clearly with those from other cultures will enrich your business and persona
13、l life 最后一个原因是，你关注同来自其他文化的的交流，这将丰富你的商业 和个人的生活 Cross-cultural communication involves understanding cultural difference and overcoming language problems 跨文化沟通的通信需要了解文化差异，克服语言问题Some Culture Definitions:1.People learn to think, feel, believe, and act as they do because of the messages that have been com
14、municated to them, and those messages all bear the stamp of culture.2.Culture is the complex whole which includes belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society. (Edward Tylor ) What four components comprise a culture? values 价值观 belief
15、s 信念 behaviors 行为 Norms 规范 Characteristics of Culture Culture is learned 学问 Culture is unconscious潜意识 Culture is shared 分享 Culture is integrated集合 Culture is Symbolic 象征 Culture is a way of life Culture is Dynamic（动态的） Culture is Relative相对的Cross-cultural Values Freedom自由 Independence 独立 Self-reliance 自立 Equality 平等 Individualism 个人主义 Competition 竞争 Efficiency 有效 Time 准时 Directness 率直 Openness 心胸宽大 Belonging Group harmony Collectiveness Age/seniority Group consciousness Cooperation 合作 Quality 质量 Patience 耐心 Indirectness 直接AmericansJapaneseCultural differences in body positions
