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1、1Euphemistic Expression in Business English and Their TranslationIntroductionAs the cooperation of business overall the world becoming more and more frequent, people pay more attention to the etiquette of international business. The area of business is often compared to the battlefield, however, the
2、 weapons in business is different from those in the war. They do not apply to munitions but the polite expressions, appropriate writings and euphemistic utterances to establish the profile of a company and to satisfy the varied needs of their customers, which form the outstanding features of the bus
3、iness language. To establish a perfect profile of companies, the businessmen often turn to the euphemisms which are polite, appropriate, and euphemistic when they need to express their wishes and opinions, and at the time they need to come up with some suggestions or requirements. Euphemism and euph
4、emistic expressions are widely used in business English which nearly cover all processes, such as inquiry, offer, counter-offer, shipment, insurance and status inquiry. In Chinese, people often apply to 您, 贵 to show the respect to their customers, to 请to suggest, to 是否, 能否,可否 to weaken modality. Com
5、pared with Chinese euphemism, the euphemistic expressions in English are quiet varied and flexible. This paper analyzes euphemistic expressions in business English from the aspects of grammar and glossary to help us to understand and appropriate euphemism.Euphemism plays an indispensable part in our
6、 social life, which aids to achieve successful social interchange and co-ordinate human rapport. Being a kind of lubricant in business, euphemism has caught more and more attentions of 2enterprises and linguistics. By study closely to the language pattern, we will be more qualified to throw ourselve
7、s into the business world. Despite the large number of studies done on euphemism, we find that euphemistic expression in business English as a sub-stream, still has further room to explore. Considering the importance of euphemism in business English and the translation of the euphemistic expressions
8、 in everyday use, we believe it is of significance to study it. As a result of this, my essay endeavours to approach the issue from the classification and the translation grounds. We believe the principles, the study of language use can render us the nature, motivation real meaning and functioning m
9、echanism of the euphemistic expression used in business English.This thesis contains three parts, which can be further divided into three chapters.Part one introduces the definition and origins of euphemism, which we hope to pave way for our further analysis.Part two is the major part of the essay w
10、hich includes two clues-the first part presents the principle and standards when we use the euphemisms in business English; in the second part presents a literature review to the classification of the euphemism in glossary and grammar.Part three is also an important part in the paper in which variou
11、s strategies are listed so that we can understand and use the euphemism more fluently in business English. Because the euphemism is so important in business English, we have to figure out how they are used in business communications. When we research the negotiations and other patterns of internatio
12、nal business, euphemisms can be found through the whole process: inquiry, offer, count-offer and acceptance etc. There is a great amount of English euphemism; undoubtedly, the translation of euphemism becomes extraordinarily vital in business communication.Therefore, this paper will give a scientifi
13、c classification of the euphemistic expression in business English together with some principles of its application, in order to present a systematic knowledge about English euphemism in business. As 3for the translation, the paper will try to state the appropriate strategies and also some principle
14、s. In this way, we will be more qualified in the international business.Chapter One Definition and Development of Euphemism1.1 The Definition of EuphemismThe word euphemism is derived from a Greek word meaning fair speech. The prefix eu means good, sound well and pheme means saying and speaking. Hen
15、ce the literal meaning of euphemism is to speak with good words or in a good manner. It is defined an indirect word or phrase that people often use to refer to something embarrassing or unpleasant, sometimes to make it seem more acceptable than it really is in the Advanced Learners English-Chinese d
16、ictionary. The euphemism is used to avoid taboos to achieve ideal communication. It is such an important social-cultural phenomenon that we should place a great attention on it. A good knowledge can help to improve social communication.In current English dictionaries，euphemisms are defined as follows:l) Substitution of an inoffensive term for one considered blunt or offensive. (American Heritage Dictionary，the 3rd edition，1992)2) Word, etc. used in place of one avoided as e.g. offensive，ind
