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1、1A SWOT Analysis on Galanzs Marketing Strategy AbroadPrefaceDear Mr. Cheng:Thank you very much for your teaching about this subject .This term, with your direction, my English ,not only my listening but my writing ,both made rapid progress. And what is the best; I still learned the western teaching
2、and studying, and so on. In the end, thanks a lot again!Best wishes!2Sincerely:Contents1、The introduction of Galanz - 12、Galanz succeeds in analyzesing - 22.1 Always adhere to the enterprise development strategy is focused2.2 Implementation of cost leading competitive strategy:2.3 Effective marketin
3、g strategies2.4 Marketing strategy:2.5 Research and development strategy:2.6 Financial strategies 2.7 The personnel strategy32.8 Production strategy 3Galanz companies SWOT Analysis - 43.1First, Galanz advantages (Strength) Analysis3.2Second, the inferior Galanz (Weakness) Analysis3.3Third, the Galan
4、z faces opportunities (Opportunity) Analysis3.4Fouth, Galanz threats (Threat) analysis4. Based on the above analysis, we believe that the Galanz should be the strategic choice of the following: - 61、The introduction of GalanzGalanz Group Co. Ltd. Of Guangdong is not only global, professional home ap
5、pliance manufacturer, but also one of the most outstanding groups of home appliance in China. Since Galanz found in 1978, she has been developing healthily, continuously, and rapidly for 27 years. Orienting as “Global Famous-brand Home Appliance Manufacturing Center,“ more than 20. 000 Galanz people
6、 commit themselves to develop three manufacturing bases: “Global Microwave Oven Manufacturing Center“ “Global Small Home Appliance Center“ and “Global Air-con Manufacturing Center“ keep being the global No. 1 of Microwave oven and light-wave oven 4manufacture, and become one of the top-ranking brand
7、s in the world. Her products are hot sales in about 200 countries and regions. The annual sale volume of 13 billion RMB and the profit reaches of foreign exchange is 700 million USD. Specialization humanization and high quality sustain strongly Galanzs expansion of the “Global Manufacturing.“ As the
8、 leader of international home appliance industry . Galanz goes off the beaten track, surpasses teachers, develops new technologies and new- functional products, and humanizes high-tech and upgrads home appliance industry. For instance, the light-wave oven and Air-con. Which were devised by Galanzs R
9、 the industry will grow and strengthen, so deep. This is the brand prerequisite for success.2.2 Implementation of cost leading competitive strategy:Cost Galanz strategy is currently leading the competitions competitive edge lies, and the cost of a brand strategy driving force comes from two aspects
10、: First, from economies of scale, the scale of production Galanz Taiwan has reached 15 million, on the other hand, from the low-cost procurement and artificial. Galanz leading edge of cost barriers to the establishment of industries . This is the Galanz successful.2.3 Effective marketing strategies:
11、Galanz in microwave ovens market development, launch and consolidate occupation and the various periods, respectively taken extremely targeted marketing strategies, and have achieved good results. The “price war“ is the Galanz in microwave ovens market grow, and has been frequently exploit a competi
12、tive weapon, could be called Galanz “marketing magic.“ “Price war“ in the consolidation of the industry access barriers, effectively blocks competitors, maintain Galanz status in one market did play a very important role.2.4 Marketing strategy: 6Galanz Group in microwave ovens market marketing strat
13、egies include the following : First, develop the market, and the introduction of a permanent, the popular Galanz marketing won tremendous competitiveness, through gifts such as microwave ovens Menu books, in the press column and other means, to the knowledge of marketing methods, cultivate China mic
14、rowave ovens market. In addition, to allow consumers to understand and accept the new function, and to the use, development, integration of markets and improve the consumption environment microwave ovens. Second, a market through the creation of national networks, and mainly with other agents to cre
15、ate a Community of distribution channels, not to establish their own sales channels, distribution channels to promote the establishment of price war, launching microwave ovens common market. Building marketing channels used “practicing but intermediate and not end“ strategy. Third, the occupying mar
16、kets, microwave ovens in the market mainly through price war, and in rice market, through years of occupation as a gift to market activities. Fourthly, the consolidation of the market through constant introduction of new products aimed at a different market segment to achieve a suitable product. Moreover, by enhancing the quality and level of products and services to consolidate the
