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1、The Impact of Public Opinion on the U.S.-China Strategic Security Relationship Zhaohui Yu PhD, ProfessorShanghai International Studies UniversityEmail: 2Contents1. Introduction2. Samples and coding questions3. Frame Work of Integrated Public Diplomacy4. Web based public diplomacy 3IntroductionHow d
2、o we understand such an image-driven diplomatic behaviors? What might be the impact of public opinions on the agenda setting of US-China strategic relations? integratedNational security strategy and Public diplomacy BuildingMaintainingPromoting4Sample sources and Coding questionshttp:/ to feasibilit
3、y, the author selected 3 web-media which have different attributes and properties as the sources of data. The sampling period is from November 18, 2009 to December 31, 2010, 421 valid samples gotten. 5Sample sources and Coding questionsThe coding unit is “article” and 5 questions are asked for each
4、article, 3 of which are for quantitative analysis and 2 for qualitative 1. What is the keynote of the article? 2. What is the author? 3. What is the field of the topic? 4. What are the key words in each article? 5. What is the main idea of the article? 6Sample sources and Coding questionsQuantitativ
5、e Analysis Findings 1.KEYNOTEKEYNOTEFrequencyPercentValid PercentCumulative Percent Validpositive8319.719.719.7 objective on positive side317.47.427.1 objective15035.635.662.7 objective on negative side245.75.768.4 negative13331.631.6100 Total421100100 7Sample sources and Coding questions-Quantitati
6、vAnalysisFindings 2.IDENTITYIDENTITYFrequencyPercentValid PercentCumulative Percent Validnetizen15436.636.636.6 scholars/professionals14133.533.570.1 media12629.929.9100 Total421100100 8Sample sources and Coding questionsQuantitative Analysis Findings 3.FIELDFieldsecurity, region, Asia, Korea, Japan
7、,etc.6214.7% economy, trade, exchange rate,etc.9923.5% military348.1% democracy, corruption, human right, etc.92.1% diplomacy, cooperation, confrontation, etc.15336.3% Taiwan, Tibet286.7% global affairs, climate, nuclear issue, etc.276.4% others92.1%9Sample sources and Coding questions-Quantitative
8、Analysis Findings 4.Topic fields of authors of different identitiesFIELD*IDENTITY IDETITY Totalnetizenscholars/ professionalsmediaFIELDsecurity, region, Asia, Korea, Japan,etc.28221262 economy, trade, exchange rate,etc.37412199 military13101134 democracy, corruption, human right, etc.5229 diplomacy,
9、 cooperation, confrontation, etc.494460153 Taiwan, Tibet910928 global affairs, climate, nuclear issue, etc.109827 others 3339 Total15414112642110Sample sources and Coding questionsQuantitative Analysis Findings 5.Keynotes of authors of different identities KEYNOTE*IDETITYIDETITY Totalnetizenscholars
10、/professionalsmediaKEYNOTEpositive28163983 objective on positive side220931 objective446442150 objective on negative side1011324 negative703033133 Total15414112642111Sample sources and Coding questions-Qualitative Analysis Top 10 Top 10 Key wordsKey words1cooperation 2RMB revaluation 3Economic crisi
11、s 4Arms sales 5Trade 6Exchange rate 7Strategy 8Global affairs9Asia10Core interests12Sample sources and Coding questions-Qualitative AnalysisHus five proposals towards Sino-US Relations: 1. the two sides should bear in mind the overall interests, take a long-term perspective and make active efforts t
12、o advance China-U.S. cooperative partnership 2. the two sides should seize opportunities and take innovative steps to build a new pattern of mutually beneficial economic cooperation. Both China and the United States are advancing economic restructuring, increasing inputs in environmental protection,
13、 new energy and technological innovation, and promoting the development of health, education and other social programs.3. China and the U.S. should intensify communication and consultation and deepen coordination and cooperation in addressing global challenges and international and regional hotspot
14、issues, such as the Doha Round negotiations, climate change, energy and resources security, food security and public health security. 4. the two sides should deepen friendship, be forward-looking, and vigorously promote friendly exchanges between various sectors of the two countries. 5. the two coun
15、tries should treat each other with respect and as equals, and handle major, sensitive issues in a proper manner.13Sample sources and Coding questions-Qualitative Analysis Hus five Hus five proposalsproposals BBE EC CDDAAcooperative partnership mutually beneficial economic cooperation coordination an
16、d cooperation treat each other with respect and as equals deepen friendship 14Frame Work of Integrated Public Diplomacy image building identity construction attitude transformation values recognition IPDIntegrated Public Diplomacy 15Frame Work of Integrated Public Diplomacy Strategic communicationMedia relationshi
