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1、CENTURY BUSINESS ENGLISH大连理工大学出版社阅读教程（基础篇2）（第四版）世纪商务英语 主编：王洗薇Unit Five Human Resources M大连理工大学出版社大连理工大学出版社Human Resources ManagementHuman Resources Management (HRM) performs a large number of tasks in order to make the organization run smoothly. Training of employees and a fair compensation plan pla
2、y two important roles. Without them, employees will become unsatisfied and leave the company.大连理工大学出版社Human Resources ManagementUndoubtedly, recruitment of employees directly influences the efficiency of an organization. So, during the recruiting process, preparations for interview questions and a f
3、ormal interview should be done seriously. In addition to HR content, you are going to learn more about skimming in this unit.大连理工大学出版社Human Resources ManagementReading Skill FocusWords and ExpressionsPractical ReadingComprehensive Reading大连理工大学出版社Reading Skill FocusSkimming (2)Since you have known t
4、he difference between “scanning” and “skimming” as well as the general idea of“skimming”, you need to sharpen your skills! Remember:1. Read only the first and the last paragraphs.大连理工大学出版社Reading Skill FocusGenerally, a writers opinion or attitude will be presented in the first paragraph, and emphas
5、ized again or just restated in the last paragraph. Sometimes the writer may draw a conclusion in the last paragraph. By reading the first paragraph, or sometimes both the first and the last paragraphs, you may become very clear about what is focused on in the writing.大连理工大学出版社Reading Skill Focus2. R
6、ead only the first sentence of each paragraph.When reading business reports or articles, you may need just to know a brief idea about them, and sometimes you just dont have to read the literature completely. Then reading the first sentence of each paragraph will be helpful enough for you to grip qui
7、te well the main idea, for the first sentence of each paragraph could convey a lot of important information about the subject.大连理工大学出版社Reading Skill Focus3. Search for some key words and phrases.Some special words may be very sensitive to people in some cases. Under such circumstances, skimming some
8、 words or phrases becomes very practical. When skimming, your eyes begin to slide down a column of words, names or figures; you are vaguely aware of other words; you react positively only when the right one comes along.大连理工大学出版社Reading Skill FocusAGuided PracticeSample 1Read the following passage qu
9、ickly and choose the best answer for the question that follow.The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.大连理工大学出版社Reading Skill FocusSometimes advertisi
10、ng is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic（特定饮食的, 营养的），but just regular bread.大连理工大学出版社Reading Skill FocusOn the positive side，emotional ap
11、peals may respond to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.大连理工大学出版社Reading Skill FocusThe security of knowing that property is protected by insurance makes the purchase of f
12、ire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads，they will benefit from the advertising.大连理工大学出版社Reading Skill FocusEach consumer must evaluate her or his own situation. Are the benefits of the product i
13、mportant enough to justify buying it? Advertising is intended to appeal to consumers，but it does not force them to buy the product. Consumers still control the final buying decision.大连理工大学出版社Reading Skill FocusThe passage is mainly about_.A. ways to make a wise buying decision B. ways to protect the
14、 interests of the consumers C. the positive and negative aspects of advertising D. the function of advertisements in promoting sales阅读每一段的第一句，通过归纳总结，可以得出选 项C是正确答案。大连理工大学出版社Reading Skill FocusSample 2Read the following paragraphs quickly and choose the most suitable headings for paragraphs 1-4. There
15、re more headings than you will need.List of Headings1. Enjoying Music2. Student Activities3. Entertainment4. Sport大连理工大学出版社Reading Skill FocusParagraph 1Most students become involved in activities organized by the Unions societies and committees. Over 140 groups provide for academic, national, religious, political and other recreational interests.大连理工大学出版社Reading Skill FocusEvery fortnight, for example, students produce Steel Press, which is one of the countrys leadin
