知名广告公司运营模式介绍

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1、JSTAR GROUPA Professional in Integrated Communication of Fashion Effective CommunicationJ Star has good performance in the press releases: releasing rate no less than 90%, rate of releasing with theme words no less than 80%. We always do better than required. As media agency of GRI, fully responsibl

2、e for its press release and media relation in China.Press Release: 92 (4 months)Features: 17ROI: 5Reach Rate: 164%Reach with theme word: 100%GRIAnnual PR Agency for NeutrogenaPress ConferencesRoad shows in Shanghai 、Beijing、GuangzhouMedia ReleasesPress releases: 205ROI: 4Reach Rate: 90%Reach Rate wi

3、th theme word: 90%News PR for Simple Product ReleasePress ConferencePress ReleasePress releases: 40Reach Rate: 100%Reach with theme word: 85%Product LaunchProduct Launch RoadshowPress ReleasePress releases: 40Reach Rate: 95%Reach with theme word: 90%Wuliangye Commemorative Wine Charity AuctionPress

4、ConferencePress ReleasePress releases: 50Reach Rate: 100%Reach with theme word: 100%MEDIA PR of CAMUSPresident interviewPress ReleasePress releases: 20Reach Rate: 100%Reach with theme word: 100%Triumph Media PRMedia RelationshipPress ReleasePress releases: 50Reach Rate: 95%Reach with theme word: 90%

5、Strong Capacity in Large Project Implementations05年广州本田 第3届广州国际车展05年东风日产 城市巡回车展05年东风日产 第3届广州国际车展07年东风日产 城市巡回车展06年东风日产 第4届广州国际车展06年东风日产 城市巡回车展As An Operator for Exclusive Auto Brands in 3 Consecutive Years.06年广州本田CITY 精英大赛06年东风日产 销售精英大赛07年广州本田 国际车展2008 International Auto Show Guangzhou The 10th Beiji

6、ng International Auto Show Section of United HONDA 2008GZ HONDA Section International Auto Show GuangzhouGZ HONDA New Accord Launch Conference (Beijing )GZ HONDA New Accord LaunchConference (Guangzhou )GZ HONDA “CITY” Launch CeremonyAuto Show Nissan SectionAuto Show Guangzhou Honda Section BAZZAR Na

7、tional ShowCoverage: 6 citiesPress Release: 260Reach Rate: 100%Reach with theme word: 10%Embry Form-Regional ShowsCoverage: 6Press Release: 210Reach Rate: 95%Reach with theme word: 85%16th JeansWest Design Contest FinalCombined the core designing ideas with spirit of Olympic Games, the 16th Jeanswes

8、t designing final contest had a satisfactory ending.Grand Opening of Zense Hotel with “Miss BIKINI of The World” Opening Ceremony & New Product Release for OMEGA2008 Olympic Games Regional Show Presented by OMEGA Mannings Launch in ChinaAbbot “Super Babies & Mothers“ ContestReturning of Ice-Cool Ann

9、ual Meeting of Coca-ColaCoverage: 12 citiesCarlsberg Special: “Night of World Soccer Premium League” & “Turns on the music”Our Unique Communication Platform of FashionFashionFilmMusicSportClose Relationship with Media1Close Relationship with Government2Investment in Film & Music Industries4Original

10、Platform of FashionInvestment in Fashion Industry3Events combined with film promotionConcert PlanningEvents combined with music promotionEvents with Film elementStar and fashion resourceBrand promotion with StarsJStar is the best bridge between entertainment society and other channels Film Award Ser

11、iesSingers taking part in activitiesThe 1st Chinese New Year Concert with CCTV & GZTVAs An Agency & Operator of The Same Song, Presented by CCTVPartnership with CCTVPartnership with Fashion Media Group in BeijingTrends CorporateMr. GolfMr. GaoPartnership with Fashion Media Group & Association in Gua

12、ngdong Nanfang Daily GroupModern Media Co.Star Fashion BillboardCelebritiesStarsSports starsModelsDesignersEntrepreneursMedia reportersElite Model Contest China (1999年-2003年)Miss Universe 2004 Presented by MeiyuanchunSTAR Model of the World2004 China & World FinalTVS New Silk Road Model Contest20042

13、0052006The China Film Media Award (2004-2006)Guangzhou University Student Film AwardsInteractive Marketing with FilmsOUR RESOURCESCooperative partners陆川 著名年轻导演刘伟强知名导演李阳 “疯狂英语”创始人郑渊洁 中国童话大王余秋雨 当代学者、散文家彭浩翔 著名导演何平 知名导演张纪中 名导演、制片人贾樟柯知名导演孙周 著名电影艺术家李彦宏 百度总裁兼首席执行官 CCTV2005十大经济人物 求伯君金山软件股份有限公司董事长 张朝阳 搜狐董事局主

14、席兼CEO 梁冬 百度副总裁,著名华语节目 主编及主持人邓达智 香港著名华人设计师张肇达 MARK CHEUNG联席会议主席吉米 世界级首席化妆师李小燕 著名服装设计师韩剑飞 著名服装设计师邵忠 现代传播集团总裁杨葵 出版人王锋 时尚先生主编苗炜 三联生活周刊执行主编 何毅搜狐汽车频道主编潘石屹 SOHO中国有限公司 董事长兼联席总裁易小迪 阳光100置业集团董事长江南春 分众传媒总裁何享健广东美的集团有限公司董事 局主席梁上燕宏宇集团副总裁陈丹青-画家海岩-作家艾未未-艺术家 李海鹰中国著名作曲家、影视演员黑楠-著名音乐人赵胤胤国际著名钢琴演奏家孔祥 东中国钢琴家J Star Male Mo

15、del ResourceFashionmodel detail information姓名:孙大刚身高:186CM三围:101 74 99经历:拍摄杂志世界都市时尚运 动休闲风韵潇洒好 主妇数字生活画报 TOUCH等等姓 名:张信哲身 高:189CM三 围:104 76 96经 历:拍摄杂志:时尚先生 魅力 先生 亚洲年鉴 精品购物等姓名:宋擎远身高:185CM三围:98CM 80CM 97CM 经历:拍摄杂志:健康之友瑞丽 汽车杂志等J Star Female Model ResourceFashionmodel detail information姓名:刘丽娜 身高:CM三围: CM获奖:第届世界小姐中国区总决赛季军 年新丝路中国模特大 赛总决赛十佳女模特新丝路名 模姓名:陆慧身高:178 三围:86 62 90 经历:2003上海国际车展 广州车展 2004北 京国际车展 ;2005广州法拉利之 夜 2004 2005国际时装周 姓名:吕翠玉 身高:1.79米 三围:83厘米61厘米88厘米经历: 2005年参加国际超模大赛中国区“十佳 ”并入前五代表中国参加国际赛。FashionJStar BEIJING MC ResourceFashionJStar GUANGZHOU MC ResourceFash

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