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1、BUSINESS WRITINGPress Release Ultimate readers About Relocation of offices, Introduction of new products Exciting technological breakthrough, Purchase of new equipment or building Change of top personnel Etc.II. Layout 1. Letterhead 2. Date of issue 3. Date for publication 4. Headline 5. Content Int
2、roduction Main body Close 6. Contact Double spacing Indicate “more” or “end” at page bottomBritish TelecomDistrict Office Telephone House Charter Square Sheffield S1 1BA Tel:789012 Fax: 789123PRESS RELEASE 1 March 1996Publication Date: 6 March 1996COMPUTERISED TELEPHONE EXCHANGE AT LINCOLNFrom today
3、, all British Telecom customers in the city of Lincoln can reap the benefit offered by their new, fully computerized telephone exchange.At 7:00 am, the final stage in a two-year $1.5 million project was reached, when the remaining 10,000 lines were transferred onto the new facilities known as Star S
4、ervices. -more-letterheadDate of issue Date of publication HeadingIntroductionMain bodyIn addition, optional itemized bills at no extra cost will ensure that customers can keep a track of their calls. District Exchange Service Manager, John Lashmar, commented “I am delighted to see this extensive mo
5、dernization program come to fruition in Lincoln. It will enable BT to offer a first-class communications service to all its customers in the city.”-end-Contact: Ron Gee, Press Relations Manager, SheffieldTel:(0742)708267Main bodyCloseContact4. HeadlineMICROSOFT EXPLORES TALENTSFORMER DISHWASHER TURN
6、S BURGER MILLIONAIREROBOTS AT SERVICE IN MANSION HOTELVOLKSWAGEN: THE NIMBLE GIANT5. Content What is happening Where is it happening? Who is involved? When is it happening? Why is it happening?Five elements5. Content Include the most important message in it. Draw the readers attention immediately. “
7、Last month at the Shanghai 99 Auto exhibition car makers launched their annual sales pitch for the China market. Among the gleaming motors is the General Motors Shanghai Buick, which lured the hearts of thousands of visitors.”Introduction5. Content Principle 1: Write objectively by using third perso
8、n or reported speech. Principle 2: Make the news interesting by using short sentences in a snappy(爽快), crisp（干脆） , punchy（有力） style Principle 3: Keep the central paragraph short and self-contained so that the editor can cut them out if necessary without ruin the sense or the flow. Lets study two art
9、icles which appeared in the press as a result of the press release issued by British Telecom. Main bodyQuicker CallsMaking that call in Lincoln should be quicker and easier from this week after British Telecom transferred its final 10,000 city lines to a new $1.5 million digital exchange.BT complete
10、d the two-year transfer operation for its 25,000 Lincoln customers to the computerized exchange at 7 am on Tuesday. Said district exchange services manager John Lashmar: “I am delighted to see this extensive modernization program come to fruition in Lincoln.”City goes digitalTelephone users in Linco
11、ln are set to enjoy a faster, clearer service as the exchange goes digital tomorrow. The new system which is costing British Telecom $1,500,000 will be operational from early in the morning.Itemized bills, and the faster service and clear lines are just some of the advantages of the new system, said
12、 a Telecom spokesman.5. Content Its appropriate to finish by repeating the main message again, summarizing, or perhaps including a quotation from a key person.In Niger, CARE is helping establish womens saving groups in about 45 villages. “ They havent had access to banking systems anywhere. Once the
13、y have had a bank, the women dont want to go without one.” said Ann Duvall, the programs overseer.(CARE LENDS WOMEN IN THE DEVELOPING WORLD The Wall Street Journal)CloseEventually every woman in the world will probably be called on by an Avon representative, and someday in the future, should humans
14、inhabit distant planets, dont be surprised if the telephone in outer space rings and the voice says, “Avon calling.”(WHEN THE AVON LADAY CALLSCOLOBALLY. Source: Avon Product Co.)III. Exercise Read the following press release saying the same thing in different ways. Discuss which one in each group is
15、 written in the appropriate style. 1.1 Shipton residents will be delighted to hear that Harrys Health Store is opening a new branch in their area on 14 August. We promise you free gifts and special offers, as well as competitions. Radio Personality,Simon Wright, will be there too, so dont miss this
16、opportunity to meet him! 1.2 Radio DJ, Simon Wright, will open Harrys Health Stores new Shipton branch on Saturday 14 August.This follows the success of Harrys Health Stores since they started business in February.There will be demonstrations and talks by local experts throughout the day. Competitions, special offers and free gifts have also orga
