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1、- 1 - 河北省晋州市 2016高考英语阅读理解含语法填空练习（9）Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertiser
2、s. An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoonsthe slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not wat
3、ch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their advertisi
4、ng dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of comp
5、uters, cars and life insurance. Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings ( 收视率 ) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income grou
6、ps in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless
7、 of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs dont need high ratings to stay on the air. 1. Television sport programs on weekend aftern
8、oons _. Aresult in more sport events Bget more viewers to play sports Cmake more people interested in television Dbring more money to the television networks 2. Why would weekend afternoons become dead time without sport programs? - 2 - ABecause there would be few viewers. BBecause the advertisers w
9、ould be off work. CBecause television programs would go slowly. DBecause viewers would pay less for watching television. 3. In many families, men make decisions on _. Aholiday trips Bsports viewing Ctelevision shopping Dexpensive purchases 4. The ratings are not important for golf and tennis program
10、s because _. Atheir advertisers are carmakers Btheir viewers are attracted by sports Ctheir advertisers target at rich people Dtheir viewers can afford expensive cars 5. What is the passage mainly about? ATelevision ratings are determined by male viewers. BRich viewers contribute most to television
11、companies. CSports are gaining importance in advertising on television. DCommercial advertisers are the major sponsors of sport events. 【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。1. D 细节理解题。由文章的“Sports account for a growing amount of income made on the sales of comm
12、ercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选D。2. A 细节理解题。从第二段看出在这个时段看电视人很少，所以是dead time 。故选 A。3. D 细节理解题。从第三段 ,many men make family decisions on the purchases of computers, cars and life insurance.看出在美国家庭男士在购买贵重物品上做决定。故选D。4. C 细节理解题。根据第四段的内容“,However, the audience for these sports
13、is attractive to certain advertisers. It is made up of people from the highest income groups, ”可推知不是为了让他们看高尔夫这些运动的，而是为了吸引这些高收入的人。也就是说“他们面对的都是一些富人”。故选C。5. C 主旨大意题。文章开篇点题，讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看，给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选C。- 3 - 【2014 高考英语福建省联考试卷】A month went by in this manner , bu
14、t a month was all I could bear . The memory of Marguerite accompanied me wherever I went . I had loved that woman - still loved her - too much for her suddenly to mean nothing to me . Whatever feelings I might have for her now , I had to see her again . At once . ,I knew Marguerite . Meeting me so u
15、nexpectedly must have thrown her into a state of great confusion . Probably , she had heard of my departure which had set her mind at rest as to the consequences of our sudden parting . But , seeing me back and coming face to face with me , pale as I was , she had sensed that my return had a purpose
16、 , and must have wondered what was going to happen . If , when I saw her again , Marguerite had been unhappy ; if , in taking my revenge （复仇） , there had also been some way of helping her , then I might well have forgiven her , and would certainly never have dreamed of doing her any harm . But when I saw her again , she was happy , at least on the surface . Another man had ensured her the luxury （奢侈） in which I had been unable to keep her . She
