《社会化媒体ppt模板下载》由会员分享，可在线阅读，更多相关《社会化媒体ppt模板下载（13页珍藏版）》请在金锄头文库上搜索。
1、 2009 SPECK Media. All rights reserved. Confidential and proprietary.A quick “jargon free” way of understanding social media projects.Social Media Design Process (SMDP)By Michael J Lis owner SPECK Media天马行空官方博客：http:/ ；QQ:1318241189；QQ群：175569632 2009 SPECK Media. All rights reserved. Confidential a
2、nd proprietary.Just what is social media?Why I created this deck?Social Media is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Its a fancy way to describe the zillions of conversation people
3、are having online 24/7Taken from “What the Fuck is Social Media” by Marta Kagan But, if you dont know that by now then maybe this isnt the right deck for you. In this deck, Im talking about about how we apply a process to social media projects and initiatives.天马行空官方博客：http:/ ；QQ:1318241189；QQ群：17556
4、9632 2009 SPECK Media. All rights reserved. Confidential and proprietary.Having a process isnt overratedFollowing a process to do something is the best way to ensure that results are true to form and delivery is efficient. Over the course of nine months of delivering social media projects for Fortun
5、e 500 companies, SPECK Medias process has become very clear. Today it is what my firm uses on every project we embark on.My hope is that this deck gives you or your organization a deeper insight into the components of the process and how it works. There is still so much out there to be learned about
6、 social media, my hope is that we continue to explore new ways to reach business goals through social media.Why do you need a design process? A more important question is: How do you get from point A to point B using social media?Why I created this deck? 2009 SPECK Media. All rights reserved. Confid
7、ential and proprietary.(SMDP) Social Media Design ProcessSimple, yet effectiveSocial Media projects dont need to be complex. During my years in consulting Ive always stressed simple terms and definitions to explain the complicated. A process model should follow the same rules, which are: Be easy to
8、understand and be actionable.The process that SPECK Media uses is just that: a simple way of listening, identifying, scanning, planning and implementing. Social Media Design Process (SMDP) Many organizations struggle to understand social media and how to design projects that involve it. Our process
9、allows for and easy way to understand the key social media methods and how to implement a project. 2009 SPECK Media. All rights reserved. Confidential and proprietary.Lets take a look at some of the components of the Social Media Design Process (SMDP). 2009 SPECK Media. All rights reserved. Confiden
10、tial and proprietary.Social Landscape There are many ways to dissect and categorize the social media universe, Brian Solis of FutureWorks has designed a model which shows a cross section of many popular social media sites and channels designating their purpose among users. Component #1 Social Media
11、Universe The social media universe consists of all the social media channels, website, applications and devices (online & offline) these are places where people can communicate with each other socially. This is where the conversation begins. (SMDP) Components 2009 SPECK Media. All rights reserved. C
12、onfidential and proprietary.Forresters Social Media Ladder of Involvement Forrester outlined the main behaviors that users do when engaging in social networking. A primary tool for identifying how a social profile will interact with the ladderComponent #2 Social Profile A social profile is a composi
13、te understanding of customers and users. Social profiles consist of traits and characteristics. They allow us to understand how a type of profile behaves and interacts with others in the social media universe.Much like user personas, social profiles are the key building blocks of a social media stra
14、tegy.(SMDP) Components 2009 SPECK Media. All rights reserved. Confidential and proprietary.Component #3 Social Media Strategy A social media strategy defines the goals and objectives for organizations looking to partake in social media. A social media strategy can be compared to a blueprint for succ
15、ess. It outlines the game plan, the tactics and the channels that will be used throughout each social media initiative. (SMDP) ComponentsExamples of strategy A social media strategy is usually far reaching and defines a strategy over the course of 6 to 12 months. The strategy contains examples of ho
16、w goals are attained and a roadmap of when each social media tactic is designed and implemented in order to meet those goals. 2009 SPECK Media. All rights reserved. Confidential and proprietary.Component #4 Social Media Game Plan A social media game plan is way to guide each individual social media tactic. Think of a game plan like a football game plan, In order to defeat your opponent on Sunday you need a game plan for success. A social
