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1、Ningbo Shino Cosmetic Ningbo Shino Cosmetic Cotton Co., LtdCotton Co., LtdEstablished in November 1995 The first professional manufacturer of cosmetic cotton products Got ISO9001-2000 certification with first sample presentation Shino series products : cosmetic pads, cotton mask, cotton tips, Oil-Ab
2、sorbent PaperOverview Products sold in more than forty cities in China Exported to other countries such as U.S.A., Australia, Japan, Europe and so on. During these 15 years, Shino has developed into a well- known manufacturer and exporter.Overview 2011 cosmetics products categories, Internet users t
3、o protect skin to taste the attention of the highest, about 47.70%; Color makeup product attention for 21.67%, ranking the second; Hair care products attention for 16.81%, ranking the third. Facial treatment the attention of the highest, 66.46%; The second is the face clean, attention is 15.52%; The
4、 third is prevented bask in a product, attention is 14.73% Conclusion : skin care begins with cleaning which be focused by most of female .This industry is in high potential Industry analysis2011 cotton pad internet hit indexThe yearly growth rate in the world of cotton pad was increasing .The avera
5、ge growth rate is 12.65% Industry analysisFrom year 2006- 2010 the cotton pad industry in china grow in average 10.11% . The yearly sales were 460million ,503million , 554million ,614millionand 687million respectivelyYoung and middle-aged is main consumption in the survey, we found that silks users
6、age focused on 20- 40, its rates as high as 84.6%, below 20 years old, 40 years old users is very small proportion. Market analysis Investigation still shows, 40.3%consumers at the age of 30 -40 years old , make up cotton month consumption is below 30 yuan and around .40.7% of consumers at the age i
7、s in 30-40 years old of consumers, acceptable monthly average consumption in 50 yuan ; And 50-100 yuan level of consumption accounted for 19%,Market analysis Market analysis In addition there is 48% of the people use cosmetic cotton and sticks one time a day, 41% of people a day use several times a
8、day.In use make up cotton group, 54.7% of the people think that it should be run out and buy, but there are also many people (25.7%) believe that as long as good can buy, optional purchase and occasionally to buy people only accounted for 16% of them.Market analysis For the market price of cotton pa
9、d per package .42% of respondents said they can accept the price of $10 to 30 yuan Among that ,29% of respondents said they can accept the price of $30 to 50 yuan 13.7% of the respondents can accept 50 to 80 the price of Accept 80 yuan of above to protect skin only 2.7% of respondents. Thus it can b
10、e seen, the price is in 30 yuan of the following silks the most popular cosmetic cotton.Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most soft and natural skin care products to make consumers skin enjoy silky tender loving care sinc
11、e the company founded. The price of Shino are bwlow 30 yuan which attract most of cosumers based on our industry and market investigation . Besides that ,the Competitive advantages Shino believes that skin care begins with cleaning. The company has been committed to provide consumers with the most s
12、oft and natural skin care products to make consumers skin enjoy silky tender loving care since the company founded. The price of Shino are bwlow 30 yuan which attract most of cosumers based on our industry and market investigation . Besides that ,Shino is a professional cotton series productions fir
13、m which is highly focused compared to other brands such as ShiseidoCompetitive advantages The firm is highly market penetration and divided into different market segment which is unique The firm found the young age brand ,cotton talk for age 20-25 girls and boys . The market potential are 30 million
14、 college students Among them ,about 15 million girls According to our survey, about 35% girls do make up regularly and consume cotton pads Another 10% use cotton pad from now and then, including boysCompetitive advantagedCotton Talk Age 20-25 Greater responsibility in the plant and field marketing m
15、anagers. They begun to come out with more attractive ideas of consumer promotions. The luxury brand- ultra soft cotton pads for Age 35+ is created Designed according to Asians skin Very soft and thick Two side pressing, no residue Can also tear single one into two pieces to absorb toner by wet compr
16、essingShino First cotton manufacture in China First mover advantage Have mature and stable clients network Reputation for good quality Advanced technology Cost control Local company products designed more suitable for Chinese people Focused on major products- Cotton pads and added a new brand named cotton talk , which mainly target
