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1、Section 2：Trade ShowsW_contents 1 Preparing for/Arriving at a Trade Show 准备/到达贸易展览 2 Setting up an Exhibition Booth 布置展位 3 Operating a Booth 展位工作 4 Going Around an Exhibition Hall 参观展览Words and Phrases otrade prospects/outlook 贸易前景otrade cooperation 贸易合作otechnological cooperation 技术合作obusiness coope
2、ration 业务合作ocooperative relationship 合作关系othe scope of cooperation 合作范围oAdditional Words and Phrasesotrade fair 贸易展销会otrade show 贸易展览otrade agreement 贸易协议oto establish arrangement 达成协议oto reach an agreement 达成协议otrade terms/clause 贸易条款otrade balance 贸易平衡oto conclude a business transaction 达成贸易交易Word
3、s and Phrases oto work with 与.共事obusiness activities 经济活动obusiness house 商行；商号otrading department/mechanics 贸易机构otrade association 贸易协会othe foreign trade department 对外贸易部门oC.C.P.I.T.( China Council for the Promotion of International Trade) 中国国际贸易促进会oCommercial Counselors Office 中国使馆的商务处oChamber of C
4、ommerce 商会otrading partnership 经营合伙人oforeign trade personnel 外贸工作者otrading center 贸易中心otrading market 贸易市场otradesman/trade peoples 商人，零售商对外贸易常用语 When could you introduce me to your sister company?什么时候把贵公司的兄弟公司介绍给我们？Would you please introduce us to some of the most reliable exporters of Chinese handi
5、crafts?请向我们推荐一些最可靠的中国手工艺品出口商，可以吗？If you are interested in dealing, with us in other products of our company, please inform us of your requirements as well as your bankers name and address.如果你们有意经营我公司其他产品，请告知你方要求及往来银行 的名称和地址。Because of the rapid development of our business in Asia, we think its neces
6、sary to open a branch at the following address.鉴于我们在亚洲地区业务的迅速发展，有必要在下列地点设立分 公司。对外贸易常用语 Weve often expressed our interest in investing in China.我们一直对在中国投资很感兴趣。Our abundant resources and stable policy provide foreigners with the advantages they invest here.我们丰富的资源和稳定的政策为外商投资提供了有利条件。Thank you for your
7、manner of business cooperation.我们对你们的合作态度非常满意。We have been working on expanding our scope of cooperation with China.我们一直努力设法扩大与中国的合作范围。We believe in long-term cooperation with China because we view the future as bright.我们相信与中国长期合作的前途是光明的。邀请参观贸易展览会 oMany thanks for your letter and enclosures of 12 Se
8、ptember. We were very interested to hear that you are looking for an UK distributor for your teaching aids. We would like to invite you to visit our booth, NO.6, at next months London Toy Fair, at Earls court, which starts on 2 October. If you would like to set up an appointment during non-exhibit h
9、all hours please call me. I can then arrange for our sensor staff to be present at the meeting. We look forward to hearing from you. o多谢9月12日的来信和附件。获悉贵公司有意物色英国销售商推广 教学辅助设备， 甚感兴趣。 本公司将于10月2日于厄尔大楼举行 的伦敦玩具商品交易会上展示产品，诚邀贵公司派员参观设于46 号之摊位。如能安排于非展出时间面谈，烦请电复。定必委派高 层人员赴会。 本公司深知贵公司产品精美质优，希望能发展互惠 之业务。 特此奉告，并候复音
10、。Tips For a Successful Trade ExhibitionA company must participate in trade exhibition if you want to promote your products to a specific group of people. Normally trade exhibition visitors could be public or any representatives from the companies in that industry. No matter how, the benefit is that
11、only people specific in the industry will be the visitors. This will make sure that you reach your target audience effectively and as well as quantitatively. The other advantage is that you will demonstrate your products to those people who understand the products.If you are really interested in pro
12、moting your products through trade exhibitions, and here are some suggestions for you:Tips For a Successful Trade ExhibitionoMarket research-study your target market to understand their needs and behavior. A market study will help you choose the right tool for the trade exhibitions- demos, products
13、or banner stands. This will also help you to decide which exhibition events that you should participate in.oIdentify your goals- you should understand what you want to promote- your business or products. This is important to help you to decide how to choose the tools, resources, venue, as well as th
14、e actual location of the exhibition space. These factors will govern its budget for the event.Tips For a Successful Trade Exhibition3. After identified your tools, venue, location of the space and your budget, you should have a marketing plan for the event day. This will include the role of each res
15、ource that is deployed. The way in wich those resource interact will also be determined so that their efforts and resources are fully utilized. This will include planning and preparing for a demostration or presentation. 4. Once this is done, you should not forget that the exhibition is intended to
16、generate revenue. So you also must have a follow up plan after the exhibition, this includes questionnaires, feedback forms, etcBefore the exhibition- event planningIt is important to have a marketing strategy to be used before, during and after the exhibition. Besides that, you should inform your existing customers about the exhibition. You should inform them a couple of weeks earlier, thr
