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1、GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYTIFFANY YERBYGLOBAL APPAREL & DEVELOPMENT MANAGERMy Background:Royal Robbins, Inc. Design & Merchandising ManagerResponsible for creating and developing a collection of outdoor and travel clothing for a global market. Other positions held at R
2、oyal Robbins over the 7 years I was employed:Senior DesignerDesignerProduct DeveloperAssistant Merchandiser INTRODUCTIONGREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYOBJECTIVES1.To launch a globally relevant collection of apparel for Spring/Summer 2008 that is innovative, unique and desig
3、ned to be well merchandised.2.Creating a signature to integrate footwear and apparel which will positively impact global brand identity.3.To offer an opportunity to grow the brand and market share. CATEGORY STRATEGYWHATS THE PLAN? OVERVIEWHOW DO WE GET THERE1.For Autumn/Winter 2007 we have cooperate
4、d with Hi-Tec Mid Europe and chosen the best elements of their collection to launch an interim apparel offering.2.Cooperating with a world-class, leading agent in Hong Kong to obtain high quality suppliers that will give us the best product for the best price. GREAT LOOKING PRODUCT GREAT QUALITY GRE
5、AT VALUE FOR MONEYPOSITIONING FOR S/S 2008COMPETITORS IN THE MIX:Regatta Columbia TNF Craghoppers AIGLE GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYPOSITIONING FOR S/S 2008PRICE POSITIONINGBest = V-LITE pure Better = V-LITE active Good = EssentialsOUR REASON FOR BEING Through innovative
6、 design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer.GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYOVERVIEWAUTUMN/WINTER 2007 GLOBAL APPAREL COLLECTIONMens Ski 2 Jackets 1 Fleece 1 Pant Womens Ski 2 Jackets 1 Fle
7、ece 1 Pant Mens Outdoor & Casual 3Jackets 1 Fleece 3 Pants 2 Base Layer Knit Tops Womens Outdoor & Casual 3 Jackets 1 Fleece 2 Pants 2 Base Layer Knit TopsSki Accessory 1 Knit Hat Outdoor Accessories 2 Caps GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYBreakout 2 AW07 Product WorkbookBren
8、twood October/November 2007GREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYSubsidiary/Distributor Name: _Global Apparel Collection AW 07005 - coal/ warm grey/ lime102 - coral red/ core black/ v-lite white002 - core black/ core gold/ v-lite white100 - sport red/ coal/ v-lite whiteDorian Ski2
9、00 navy/ coal/ v-lite whiteMaat Ski003 - warm grey/ core black/ v-lite white Purson Outdoor/Ski005 - coal200 -navy100 - sport redBamba Ski005 - coal002 - core black003 - warm grey100% nylon dobby, 5000/ 5000, taped seamThermolite insulationLining 100%polyester/ 100%nylon100% nylon, 3000/ 3000, taped
10、 seamThermolite insulationLining 100% polyester/ 100% nylon100% polyester, 165g100% nylon, 3000/ 3000, taped seam, 100% nylon corduraThermolite insulationLining - 100% polyester/ 100% nylonWP zippers at chest & sleeve pockets Detachable & adjustable hood Collar adjustment Armpit ventilation Inside z
11、ip secure pockets Garage zipper protector, inner flap Ear phone loops Detachable powder skirt Inner sleeve cuffWP zippers at hand & sleeve pockets Detachable & adjustable hood Collar adjustment Armpit ventilation Inside zip secure pockets Garage zipper protector, inner flap Ear phone loops Detachabl
12、e powder skirt Inner sleeve cuffWP zippers at hand pockets and ventilation area Detachable suspenders with bib Adjustable waist tabsGREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYSubsidiary/Distributor Name: _Global Apparel Collection AW 07Lady Laka Ski200 navy/ v-lite white/ lime100 - spo
13、rt red/ coal/ v-lite white003 - warm grey/ v-lite white/ limeLady Arsia ski005 coal/ dark jade/ v-lite white102 - coral red/ coal/ v-lite white005 - coalLady Muta Ski005 - coal700 - jade001 - v-lite white701 - dark jade/ jade/ v-lite whiteLady Lix Outdoor/Ski100 - sport red001 - v-lite white100% nyl
14、on dobby, 5000/ 5000, taped seamThermolite insulationLining - 100% polyester, 100% nylon100% nylon, 3000/ 3000, taped seamThermolite insulationLining - 100% polyester, 100% nylon100% polyester, 165g100% nylon, 3000/ 3000, taped seam, 100% nylon corduraThermolite insulationLining - 100% polyester, 10
15、0% nylonWP zippers at hand & sleeve pockets Detachable & adjustable hood Collar adjustment Armpit ventilation Inside zip secure pockets Garage zipper protector Inner flap Ear phone loops Detachable powder skirt Inner sleeve cuffWP zippers at hand pockets and ventilation area Detachable suspenders Ad
16、justable waist tabs003 wmgrey/v-Lite orange/v-Lite whiteGREAT LOOKING PRODUCT GREAT QUALITY GREAT VALUE FOR MONEYSubsidiary/Distributor Name: _Global Apparel Collection AW 07100 - sport red005 coal/ sport red004 khaki/ hay200 -navyErebus Outdoor005 - coalNixi Outdoor 200 navy/ hayJulian Outdoor005 - coal/ grey green102 - coral r
