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1、研究广电国际化的两个理论框架l现代化 发展主义：每个国家经过相同的步骤，在发达国家的帮助 下，都可以实现现代化，广电传媒是帮助不发达国家现代 化的重要工具。 文化帝国主义：The critical argument that powerful nations and regions (especially those of the Western world) dominate less developed nations and regions by exporting values and ideologies. 媒体帝国主义： The critical argument that pow
2、erful nations and cultures (especially the USA) exert control over other nations and cultures through the media products they export or through forming large media conglomerates that dominate world market.l全球化 全球联系不断扩张，人类生活在全球规模的基础上发展及 全球意识的崛起。 全球化亦可以解释为世界的压缩和视全球为一个整体全球化的理论家l马克思（资本主义经济）l吉登斯（资本主义、世界军
3、事秩序、全球信息系统、民族国家体 系）l阿帕杜来 From Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization Ethnoscapes: mobile populations Technoscapes: technology flow all over the world Financescapes: currency markets, stock exchanges, commodity speculations Mediascapes: information production and di
4、stribution primary way through which imagined communities are constructed Ideoscapes: political ideas flowing all over the worldGlobalization as a (Last?) Stage of ModernityModern industry has established the world market, for which the discovery of America paved the way. This market has given an im
5、mense development to commerce, to navigation, to communication by land. This development has, in its turn, reacted on the extension of industry; and in proportion as industry, commerce, navigation, railways extended, in the same proportion the bourgeoisie developed, increased its capital, and pushed
6、 into the background every class handed down from the Middle Ages.Globalization Driven by EconomylAll old-established national industries have been destroyed or are daily being destroyed.lThey are dislodged by new industries, whose introduction becomes a life and death question for all civilized nat
7、ions, by industries that no longer work up indigenous raw material, but raw material drawn from the remotest zones; industries whose products are consumed, not only at home, but in every quarter of the globe.The Cultural Consequences of Globalizationl(And) as in material, so also in intellectual pro
8、duction. The intellectual creations of individual nations become common property. National one-sidedness and narrow-mindedness become more and more impossible, and from the numerous national and local literatures, there arises a world literature.全球化与电视l技术全球化与“数字鸿沟”。l全球媒体的出现：经济垄断与文化侵略？ 电视与民族国家的历史联系 跨国媒体企业的“本土化”努力 全球一体化趋势中的“变数” ：e.g. 墨西哥的telenovela 和“半岛电视台”l电视内容和模式的全球化与本土化 ()l全球化时代的身份认同l消费文化与身份认同l全球化与中国广电制度的变迁
