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1、How to Build Leads Using LinkedIn Dos, Donts, Zombies and more. . . Twitter: #KunoLIPresented with:Chuck Gose Co-founding of Indy Social Media ChuckGose IndySM.orgHow to Build Leads Using LinkedIn Dos, Donts, Zombies and more. . . Twitter: #KunoLIPresented with:Chuck Gose Co-founding of Indy Social
2、Media ChuckGose IndySM.orgAgenda Introduction Chuck Gose Develop a powerful LinkedIn profile that the search engines love Take advantage of company profiles Learn more about what groups and Q&As can do for your networks and lead generation How Kuno Uses LinkedIn Free Download Questions & AnswersChad
3、 H. Pollitt Director of Social Media & Search Marketing Kuno Creative CPollittIU LinkedI #KunoLIIntroductionChuck Gose Co-founder & Host, Indy Social Media Director of Business Development & Social Media, MediaTile Over 10 years of experience in corporate communications and non-profit marketing Freq
4、uent speaker and writer on matters of social media, Internet marketing and digital signage Was named “Top Blogger” and “Most Influential Social Media Dude” in the State of Indiana in 2009Twitter: #KunoLIChuck Gose Co-founding of Indy Social Media ChuckGose IndySM.orgHow to build leads How to build l
5、eads with with May 25, 2011May 25, 2011 Chuck GoseChuck Gose chuckgosechuckgoseMy name is Chuck GoseMy name is Chuck Goseand I am a junkie.and I am a junkie.#KunoLILeads can come from anywhere. Leads can come from anywhere. LinkedIn is more than this.LinkedIn is more than this. #KunoLI#KunoLIAnd not
6、 just for people like And not just for people like this. this. #KunoLI#KunoLIUnderstand how Understand how the tools work the tools work before you start before you start using them.using them.#KunoLI#KunoLIBewareBeware of LinkedInof LinkedIn zombies.zombies.#KunoLI#KunoLIThere are two There are two
7、 types.types.Dead Dead accountsaccountsThose after Those after your brainyour brain#KunoLI#KunoLI#KunoLI#KunoLILinkedInLinkedIn profile tips.profile tips.1. Have an account (& only one).2. Make sure your profile is 100% complete. Add websites And name them3. Professional photo.4. Link to Twitter acc
8、ounts.5. Craft a keyword-rich summary.6. Include keywords in your job descriptions.#KunoLI#KunoLILinkedInLinkedIn profile tips.profile tips.7. Add volunteer work.Include speaking engagements, certifications & awards.Start building your network.Keep building your network.Give (& get) recommendations.
9、Use LinkedIn apps (later).7. Keywords, keywords, keywords.LinkedIn LinkedIn connection connection strategy.strategy. Its a 2-way streetIts a 2-way street Connect with prospects & Connect with prospects & leadsleads Understand 1Understand 1st st, , 2 2ndnd & 3& 3rdrd degree connectionsdegree connecti
10、ons Dont be afraid to ask for Dont be afraid to ask for introsintros RSS feedsRSS feeds#KunoLI#KunoLIPublic Service AnnouncementDO NOT use LinkedIns default text for a connection request.#KunoLI#KunoLITheres an Theres an app for that.app for that.Tweets SlideShare WordPress / Blog Link Events TripIt
11、 Google Presentation Portfolio Display Polls Amazon Reading List & more.DO NOT auto-publish Twitter messages to LinkedIn. Public Service Announcement#KunoLI#KunoLISharing content on LinkedIn & generating interest.Sharing content on LinkedIn & generating interest.#KunoLI#KunoLILinkedIn LinkedIn keywo
12、rd keyword strategy.strategy.#KunoLI#KunoLIThe value The value with LinkedIn with LinkedIn Groups.Groups. DiscussionsDiscussions ActivityActivity ConnectionsConnections#KunoLI#KunoLITake advantage Take advantage of LinkedIn of LinkedIn AnswersAnswers SearchSearch AnswerAnswer SubscribeSubscribe Answ
13、erAnswer#KunoLI#KunoLICompleteyour Completeyour company company page.page. Attract Attract followers followers Add yourAdd yourTwitter and Twitter andblog feeds blog feeds ResearchResearchother othercompanies companies#KunoLI#KunoLICompleteyour Completeyour company company page.page. PromotePromotep
14、roducts products Add videoAdd video AnalyticsAnalytics#KunoLI#KunoLIThe deal withThe deal with LinkedIn LinkedIn TodayToday Shares from your Shares from your networknetwork Shares from your Shares from your industry peersindustry peers Wider audienceWider audience#KunoLI#KunoLIThe keys to The keys t
15、o LinkedIn SignalLinkedIn Signal ListenListen Search Twitter & status Search Twitter & status updatesupdates Filter Filter Is cold calling dead?#KunoLI#KunoLIHow to build leads How to build leads with with May 25, 2011May 25, 2011 Chuck GoseChuck Gose chuckgosechuckgoseHow Kuno Uses LinkedInTwitter: #KunoLITo Build LeadsHow Kuno Uses LinkedInTwitter: #KunoLITo Build LeadsDownload at: F Marketing Cheat Sheet Free Download 7 Reasons Businesses Should Use LinkedIn Glossary of Terms How to Generate Leads Stats & DemographicsT
