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1、Lecturer: ZHANG Yang Email: Phone: 13806431730English Correspondence On International BusinessReading makes a full man; Conference, a ready man; Writing, an exact man. 读书使一个人丰富， 讨论可使一个人成熟 写作使一个人精确LEARNING A NEW LANGUAGEIt is essential to understand that writing for a business context or audience can
2、 be distinctly different than writing in the humanities (art), social sciences, or other academic writing. Writing for business should be crisp (clarity, conciseness) and succinct (concise and terse). OBJECTIVE Analyze and plan for a business writing task Choose precise words to convey the correct m
3、eaning Write clear and concise sentences and paragraphs Identify and correct common errors found in sentence structures Master the natural written English The most important objective of taking this course is *To cultivate the sense of doing business learning the tone of writing learning the format
4、(letter, memo, e- mail), strategy, and word choice learning the principles of writing learning the skills of negotiationTone of writing? The business writer should strive for an overall tone that is confident, courteous, and sincere; that uses emphasis and subordination appropriately; that contains
5、nondiscriminatory language; that stresses the “you“ attitude; and that is written at an appropriate level of difficulty“ (Ober 88). The only major exceptions to these guidelines are when you need to write a negative business message, such as when you deny a job offer or a customer request. In most c
6、ases, the business letter will be the first impression that you make on someone. For this reason it is important that you are diligent in your task of writing an effective business document. Even though business writing is possibly less formal than it once was. In a word, business letter should comm
7、unicate your ideas effectively, concisely and professionally.Most business letters and proposals are opportunities to influence decisions. Usually its a one-time opportunity. Thats why you should accept professional training!The General Procedures for The General Procedures for Business Letter Writi
8、ng:Business Letter Writing:3. Organize the message, which is to be contained in the letter.5. Polish the writing.1. Determine our purpose of writing a certain letter.2. Identify who the readers are.4. Write a draft.Main contents of this course structure of business letters; Styles of business letter
9、 (4学时), writing principles (2学时) Establishing business relations(4学时) Status inquiries and Inquiries(2学时) Offer(4学时) Counter-offer and acceptance(4学时) Sales promotion (2学时) Order and fulfillment（2学时） Terms of payment (8学时) Packing (4学时) Insurance (4学时) Shipment (4学时) Complaint, Claim and Settlement
10、(4学时) Modes of Trade (4学时) Review（2学时） Final-Term Examination（2学时）Parts of a Business Letter Principle Parts 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信 人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款Optional
11、Parts 附加部分 8. The reference Number 案号 9. The attention line 具体收信人 10.The subject line 事由 11.”Per Pro.” signature 12.Reference Notation 13.The enclosure 附件 14. The carbon copy notation 抄送 15. The postscript 附言The letterhead the name of the writing company: the address and postal code (zip code): tele
12、phone number: fax number: telegraphic and telex address: email address internet address (homepage/website): trademark or a brief logo St Gangsgatan 143 Stockholm, 105 45 SwedenTelex: 53892 SHELEC SS Our Reference No. H/WT008 Tel: 46-8-738-6000 Your Reference No. Fax: 46-8-738-6016 E-mail: 1 J&J Plaz
13、a New Brunswick, NJ 08933 U.S.A.Tel: 732-524-0400Fax: 732-525-0622E-mail: 310 Taepyung-ro 2-ga, Chung-gu Seoul, 100-102, KoreaTel: 82-2-3706-1114 Our Reference No. ODL-11E-mail: Your Reference No. Date: 23rd December, 20-SAMSUNG ELECTRONICS EASTERN TEXTILES IMP. & EXP. CO.,LTD. 97 Shangcheng Road,
14、Shanghai, China Tel:86-20- 6606-81 Fax: 86-20-6507-631 Http:/E-mail: 1Examples of the Formats of the Examples of the Formats of the Letterhead on the Second Page:Letterhead on the Second Page:-Page 2-Messrs Richard Thomas&Baldwins Ltd.April 16, 2009Messrs Richard Thomas&Baldwins Ltd.-2- April 16, 2009Name of Recipientdate Number of PageThe date line Points for Attention: Never give the date in figures the year shall be typed in full the month shall be written in English and abbreviation can be used for the month with more than 5 letters For the day,either cardinal number
