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1、What is Lookalike? Basic Idea Nearest Neighbors Method Source Audiences Candidate Audiences Average Audience Device/App Lookalike Adver?serAppProductDevDevDevDev DevUsersDevDevDevDev DevDev DevDev DevDevice PoolApp PoolAppAppAppAppAppAppAppAppAppDevDevAppAppData of TalkingData Device InformationApp
2、InformationLocation InformationOutdoor LocationIndoor LocationLong-tail Distribution of AppsAveraged Audience (Device) via Confidence 招商银行App用 户京东App用 户App Confidence 微信0.965531504设置0.949098864联系人0.809838313QQ20130.793635454电话0.739541015信息0.713632198电子邮件0.686042695日历0.651657576支付宝钱包0.614649669淘宝0.59
3、8250511App Confidence 设置0.954065微信0.929158QQ20130.836412联系 人0.734161电话0.727032信息0.723763电子邮 件0.660662淘宝0.629119日历0.622546支付宝钱 包0.559942Averaged Audience (Device) via LiG 招商银行App用 户京东App用 户App LiC Count 四海通 136.8751Referey 136.8751MySQL Pro Quick Guide Free136.8751史上最全sex姿势快播大全136.8751企业快 盘136.8751程教
4、售 136.8751欢乐跳跳小 人136.8751南通旅游 136.8752Ridiculous Fishing 136.8751Lovely Mai Flower Live Wallpaper136.8751App LiC Count Sketch31.577921东澜誉宝31.577921地道粤语轻松学31.577921决定一生148个选择 与放弃31.577921上位31.577921拒绝失眠必备宝典31.577921466激光整形美容31.577922SNG小助手31.577924九州缥缈录 蛮荒31.577921iVideo31.577921Supervised Learning M
5、ethod Learn the rela?onships between source audiences and apps without the impact of popularity and randomiza?on.AppAppApp 1 AppAppAppAppApp 2 3 4 5 6 7 8 Device Lookalike AppAppAppAppAppAppDevDevDevDevDevDevDevDev01 1 00 000LearnerDevDevDevDevDevDevDevDev0.40.90.80.10.20.70.30.6ModelApp Lookalike D
6、evDevDevDevDevDevAppAppAppAppAppAppDevDev01 1 00 001Learner0.60.70.50.80.3AppAppAppAppAppAppChallenges Billion DevicesMillions AppsSparsityClass ImbalanceLarge Scale Distributed Logis?c Regression LogisSc RegressionBatch LRSparkOne IteraSonTrain in 10 mImbalance ResistanceSupport High DimensionEase
7、of UseSpeedTrain 500 LRs in 1 hourSupport SparsityExamples 智远理财掌上生活口袋银行中信银行光大银行交通银行航旅纵横民生银行浦发银 行兴业银 行脉脉名片全能王招商银行Lookalike Apps平安天下通平安e行财富宝平安自助开户拉卡拉橙e记平安快易免顺丰速运通平安易贷险掌上生活融e高铁管家平安银行Lookalike Apps智能公交酷米客公交汉庭酒店动卡空间51信用卡管家升级伙伴网深圳天气Examples 支付宝钱包淘宝手机助手米折云服务手机钱包阿里巴巴唯品会聚美优品美团一键换 机9块包邮购返利淘宝Lookalike Apps京东 L
8、ookalike Apps京东读书什么值得买苏宁易购国美在线华为 小时光1号店中关村在线当当中粮我买网亚马 逊智能遥控北京移动小熊来电通知一淘伙伴网深圳天气极路由号码归 属地优购 商城蜜芽宝贝Examples 滴滴打车Lookalike Apps 翼起来Uber快的打车青岛公交查询大黄蜂打车 嘀嘀 打车-司机版e代驾沃行讯通易到用车养车点点车来了小米百变锁 屏优步Lookalike Apps 大黄蜂打车沃行讯通车来了移动行讯通易到用车巴适公交嘀嘀 打车智能公交坐车网口碑外卖酷米客公交华彩人生航旅纵横-旅游 航班飞常准 北京移动服务酷米客公交19楼银联钱 包脉脉广州移动频 道Examples 全
9、民反恐Lookalike Apps 手游宝天天飞车全民飞机大战 QQ德州扑克全民枪战雷霆战机天天炫斗Superuser天天风之旅圈圈助手火线指令2欢乐 斗牛神魔疯狂的麦咭恋舞 O L天天炫舞时空猎人神雕侠侣刀塔传奇别踩 白块儿仙侠奇缘开心水族箱黄金矿工滑雪大冒险花千骨Lookalike Apps火线指令之诺 曼底游戏中心暖暖的换装越狱3D坦克争霸3D坦克争霸天天富翁秦时明月Examples 北京移动KK拼车河狸家脉脉航旅纵横中国国航掌上链家万达集团易到用车地铁通实时 公交凤凰知音汇北京CBD人群 Lookalike Apps清华大学人群Lookalike AppsAt Tsinghua北京移动
10、T U Net脉脉知乎日报中国国航知乎掌上链家航旅纵横扇贝单词E代驾司机智远理财中粮我买网到家美食会地铁通实时 公交小米运动北林助手在校生首创证 券An Interes?ng Case Auto Ad Click Audiences Lookalike E赚马上赚 钱点点充搜狗游戏财神锁屏锁屏赚海信应用省钱助手升级万花筒之旅六合宝典东方财富汽车之家易车汽车报 价 大全车标 猜猜看汽车违 章 查询二手车爱买 车易车车点点汽车百科好胎屋车生活查违 章We thinkIn FactQ滑乐酷云我的钢琴宝宝贴贴纸买车 宝加油站之家车主小伙伴 橙牛汽车管家The Future of Lookalike in TalkingData 1.18BBilililoionnDev CoverageApp Ads Mobile Ads Online and Offline LBS Ads Device InfoApp InfoLocation Info
