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1、Unit 5 International Business StylesTeaching Objective This unit aims to help students tonlearn business terms and expressions concerning international business culture;nbe more familiar with different business culture around the world;nbe more sensitive toward business culture.Time required: 6 hour
2、sLanguage Focus nThe imperativenAdjectives of nationalityKey Vocabularyn The characteristics of management often vary according to national culture(国家文化) which can determine(决定) how managers are trained, how they lead people and how they approach(处理 )their jobs.nThe amount of responsibility of any i
3、ndividual in a company depends on the position that he or she occupies(占有,处于) in its hierarchy(阶层). Managers, for example, are responsible for leading the people directly under them, who are called subordinates(下属). To do this successfully, they must use their authority(权威,权力), which is the right to
4、 take decisions and give orders. Managers often delegate(委派,授权) authority. This means that employees at lower levels in the company hierarchy can use their initiative(自主权), that is make decisions without asking their manager.Lead-in 1Discussion: What are your impressions on people from the following
5、 countries? Germany Poland Sweden The United Kingdom The United StatesRead the portraits of managers and decide which country each one corresponds to.Words 易犯的错误。* There are many s in English spelling for foreign students.nCovert - adj. secret; hidden; not openly shown 秘密的 ，隐秘的* reasonsnAspire - v.
6、to to/after sh. 渴望，热望，胸怀大志* He d after knowledge / to the highest positions / to become presidentnencounter - v. to meet or be faced by (sth bad); to meet unexpectedly 突遇危险；邂逅，碰见 * He ed many difficulties. * He ed a friend on the road.encounter - n. ( with) a sudden meeting (usu. Unexpected or dange
7、rous)突遇（危险）；邂逅，碰见 nTo date - 直至目前为止，迄今* He left 3 weeks ago and we havent had one single letter from him to date.ntrack n. course of action 路线，途径*He is going the same year after year.nsocial etiquette 社交礼仪n a scheduled appointmenta planned appointmentn hazard n. (to) a danger * a to health / a healt
8、h n short firm handshake 短而有力(tight)的握手n sole 脚底，脚掌，鞋底/单独n convention n. generally accepted practice, esp. regarding social behavior 传统/惯例* Its a matter of that a man should open the door for the ladies.n sack v. to take away the job of sb. ; to dismiss 革职， 解雇* to give sb. the sacknempower v. to giv
9、e sb. more control npersonal space 私人空间n condense v. to put into a smaller or shorter form 浓缩npacked train 拥挤的车厢ncompliment an expression of praise, admiration or respect 恭维，称赞nassume v. 假定* I ed that he was there.* I him to be able to readn to bomb (US) to go badlyn to go a bomb (GB) to be successf
10、uln exuberant adj. happy, cheerful, full of energy（人）充满活力 的nNotion content 内涵/概念n personal space个人/私人空间n convention 传统/惯例n terms of address (说话的）措辞n gesture -手势 nInferdraw a conclusion from 推断nReservebe conservative 保守n equate be equal Key to vocabulary1 - c- g- i - a- h- j- e- f- d- bComplete the p
11、assage using words from Vocabulary 1 in the correct form. 1. custom 2. abroad 3. etiquette 4. offensive 5. a sign of 6. sensitive 7. minefieldKey to vocabulary2Complete the sentences using the expressions in the box in correct form Leave Dont judge Invest/ Do invest Increase / Do increase Study /Do
12、study Expect / Do expect Dont expect Be flexible / Do be flexible Dont assume Beware / Do bewareLanguage Focus- PracticeMatch the words to make sentences. Transform the names of the countries into adjectivesHola is a Spanish weekly magazineFerrari is an Italian car manufacturer.Evian is a French Min
13、eral waterMateus Rose is a Portuguese wineIBM is an American computer company.AGFA is a German photographic companyPhilips is a Dutch electronics companyCarlsberg is a Danish beerIKEA is a Swedish furniture retailerBBC1 is a British television channel.Olympic is a Greek airline.Pravda is a Russian n
14、ewspaperAker AS is a Norwegian industrial companyIstanbul is a Turkish seaportNokia is a Finnish mobile phone companyAdjectives of nationality - practiceWriting c When the memo is sente Name of the person to whom the memo is sentb A short heading which tells you what the memo is aboutf A brief intro
15、duction to the memo giving the most important informationa The body of the memod Conclusion, which often recommends a course of actionRole-playGiving and asking for advice based on the themes studied throughout the unitnStudent A A cross-cultural consultant hired by a foreign executive who is going to do business for the first time in your country or a country you know well. Prepare some advice to give your client about business practices .nStudent B A business person going to negotiate in a foreign country. As part of the preparation for yo
