《外贸函电书写格式》由会员分享，可在线阅读，更多相关《外贸函电书写格式（41页珍藏版）》请在金锄头文库上搜索。
1、Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式7C of Business Letter 1、Completeness 完整 2、 Concreteness 具体 3、 Conciseness 简洁 4、Clarity 清楚 5、Courtesy 礼貌 6、Consideration 体谅 7、Correctness 正确 A business letter is written for the purpose of requesting or conveying information, making arrangem
2、ents for business activities or dealing with matters concerning business negotiations. What one writes should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Clarity, conciseness and courtesy are the essential qualities of business letters. Mo
3、reover, complete contents, correct information and language, concrete ideas and consideration for the customers needs are also important. Although a less conventional and friendlier style is preferred nowadays in business letter writing, it is still better to follow a set standard determined by cust
4、om as the business world has become accustomed to such established practices. Layout of a Business Letter 商业信函的格式Three major forms1. Indented Form 缩格式 2. Blocked Form 齐头式 3. Modified Blocked Form 改良齐头式点击 察看示例Parts of a Business Letter 信件组成部分 Essential Parts 必要部分 1. The letterhead 信头 2. The date line
5、 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款Optional Parts 附加部分8. The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13.
6、 The postscript 附言1.China National Cereals, Oils and Foodstuffs Imp 一个地名只大写第一个字母例如：“河南新乡青岛”Xinxiang, Henan Xin Xiang, He Nan 可用缩写: Rd. = Road, Fl. = Floor, Ave = Avenue中国地名的翻译规范日期位置： 美式：在信头和收信人名称地址之间 英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法： 美式：月-日-年 英式：日-月-年美式日期举例日期信头收信人名称地址英式日期举例日期收信人名称地址称呼信头日期写法注意事项 月份最好用文字，
7、如：1.2nd May, 20-2.2 May, 20-3.September 21st, 20-4.September 21, 20-5.25 Aug. 20-6.Oct. 10, 20- 避免月份用数字，如11/12/20-主意标点符号！称呼 位置： 必须齐头 正规场合下常用： 对男士：Dear Sir, 或Dear Sirs,或Gentlemen: 对女士：Dear Madam, 或Dear Mesdames, 建议使用： Dear Mr. Johnson, 或 Dear Jack, 词首字母全大写，用 逗号或不用标点符号Gentlemen后 用冒号结尾敬语 位置： 齐头式靠左对齐，缩格
8、式偏右 正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Truly yours, 建议使用： Yours sincerely, 或 Sincerely yours,第二个单词小写， 结尾用逗号或不用 标点符号称呼与结尾敬语的对应关系建议使用落款结尾敬语手写签名打印签名 职务 公司名称具体收信人 位置：1. 收信人名称地址之下2. 齐头式靠左，缩格式居中3. 要加下划线 表示的是承办本信件的具体个人或部门1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention
9、 of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson事由 位置：1.称呼和正文之间2.齐头式靠左，缩格式居中3.要加下划线 表示的是该信函的主题1. Re: Your Order No.4632. Subject: SHEEP WOOL3. Contract No. 8904附件 位置：落款之下，左对齐 说明该信件有附件1. Enclosure2. Enc.3. Encl. As Stated4. Enclosure: Brochure抄送 位置：附件之下，左对齐 表示该信件同时抄送给他人1. 明抄：cc M
10、arketing Department2. 暗抄：bcc Mr. Simpson Carbon copy,收信 人知道被抄送Blind carbon copy,收信人不知 道被抄送，只出 现在发给被抄送 人的信件里Envelope Addressing 信封格式写信人在上，收信人在下信封格式不一, 根据收信人名称地址的写法 通常分两种格式：缩格式：收信人名称地址逐行右缩 齐头式：收信人名称地址左端对齐缩格式举例收信人名称地 址：逐行右缩写信人名称地 址齐头式举例写信人名称地 址收信人名称地 址：左端对齐邮寄方式 Via Air Mail ( By Airmail, or Par Avion)航
11、空 Registered 挂号 Parcel Post 邮包 Express 快递 Samples Post 样品捎交Mr. Charles Wood Kindness of Mr. J. W. Smith 由Mr. J. W. Smith 捎交给 Mr. Charles Wood转交最终收信人转交人转交人地址Layout of E-mails 电子邮件格式外发的邮件收件人 被抄送人被暗抄人事由主体部分添加附件处接收的邮件主体部分发件人收件人被抄送人事由日期附件Exercises1 Arrange the following information in a proper form as th
12、ey should be set out in a letter. Senders name: Beijing ITT Hardware Products Imp& Exp Corp. Senders address: 82 Dong An Men Street Senders telephone number: 86-010-62536891 Senders email: davy_ Date: April 25, 20- Receivers name: Compaq Computers Receivers address: 20555 SH 249, Houston TX77070, US
13、A Attention of Marketing Department II Salutation: Dear Sirs Subject: Key Boards The message: Thanks for your offer for “Compaq” Brand Key Boards. We feel regretful that our buyers find your price a little high. If a 10% reduction can be reached, we can assure you that substantial business will materialize. We look forward to receiving your kind comments. Complimentary close: Yours faithfully 2 Address an envelope for the above letter.
