《雀巢公司介绍_(英语)》由会员分享，可在线阅读，更多相关《雀巢公司介绍_(英语)（17页珍藏版）》请在金锄头文库上搜索。
1、 1.Brief Introduction3.Logo2.The History of Development4.Brand Positioning and Products5.Advertisement Show6.Marketing Strategy7.Organization Management8.Feeling and SummaryNestl was founded by Henri Nestle in 1867.Its the worlds leading nutrition, health and wellness company. Their mission of “Good
2、 Food, Good Life“ is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Henri Nestl, (10 August 1814 7 July 1890), was a German confectioner and founder of Nestl, the worlds largest food and
3、 beverage company, as well as one of the main creators of condensed milk.Nestl can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestl, a trained pharmacist, launched on
4、e of the worlds first prepared infant cereals Farine lacte in Vevey, Switzerland. The two companies merged in 1905 to become the Nestl you know, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the w
5、orld. Nestl sales for 2010 were almost CHF 110 bn. DevelopmentThe Nestl logo was launched by Henri Nestl in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here). Henri obtaine d a 15-year French patent for his logo in 1868. After
6、he retired, it was registered in Vevey in 1875 by the new owners of his company.In 1938, the traditional nest design was combined with the “Nestl“ name to form what is called the combined mark.In 1966 the design was simplified.In 1988, the worm in the mother birds beak was removed and the fledglings
7、 became two instead of three. Nestl has some 6,000 brands, with a wide range of products across a number of markets, including coffee (Nescaf, Nespresso, etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight,
8、and many others), ice cream (Hagen-Dazs, Skinny Cow, etc.), breakfast cereals (Cheerios, Golden Nuggets, Shreddies, etc.), infant foods (now including Gerber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and ref
9、rigerated foods (Findus, Lean Cuisine, etc.), confectionery (Rowntree products, Caramac, Wonka products, etc.), and pet food (Winalot, Felix).Main article: List of Nestl brandsCoffeeBeras RiceDrinksIce CreamMilk PowderMineral Water1.Nescafe(雀巢咖啡) 2.Nestea(雀巢冰茶爽) 3.Nestel Professional Catering(雀巢专业餐饮
10、) 4.Netren(雀巢佳膳营养品) 5.Klim(克宁奶粉) 6.Carnation(三花淡奶) 7.Perrier(毕雷矿泉水) 8.Maaggi(美极调味品) 9.Bai Fu Tofu(百福豆腐) 10.Kit Kat(奇巧巧克力) 11.Friskies(喜跃宠物食品) 12.Polo(宝路糖果) 13.Milo(雀巢美禄) 14.Yin Lu(银鹭) 15.Xu Fu Ji(徐福记)http:/ a company dedicated to food from the beginning. 2.Nestle aim is to become global leader in Fo
11、od and Nutrition Company in the world and sustain that position. 3.To achieve this vision Nestle has two steps to follow, first is High quality and collaboration, which is integral part of any food business to flourish and second is Focus on e-business and websites. 4.Nestle is dedicated to providin
12、g the best foods to people throughout their day, throughout their lives, throughout the world. 5.Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range. 6.Nestle has a strong top management team which
13、 runs on strong values and principles of the company. We believe that leadership is about behavior, and we recognize that trust is earned over a long period of time by consistently delivering on our promises. Nestl believes that it is only possible to create long- term sustainable value for our shar
14、eholders if our behavior, strategies and operations also create value for the communities where we operate, for our business partners and of course, for our consumers. We call this creating share value . As we all know, if a brand wants to be welcomed by the public and has its own position in the wo
15、rld, its must own its characteristics and distinguish from others.Nestle just does them in point.In our perspective of view, the success of Nestle can be concluded to the following points.To start with, wed like to say that Nestle keeps in mind that satisfying the need of consumers is the priority. In the second place, Nestle keeps on changing and becoming better. The last but not the least, the attitude how to regard its employees is also a significant factor.
