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1、www.asc-ASC Wine Training Program Level 1ASC Wine Training Program Level 1ASC ASC 葡萄酒培训葡萄酒培训 - 1 - 1ASC FINE WINES Chinas leading provider of quality imported wines 精心为您挑选优质进口葡萄酒Who am I ASC Fine Wines 北京圣皮尔金鹰葡萄酒销售有限公司 010-64181598 X 131 Michael Xu 许晓斌 13801000949 Training guidelinesWho can deliver?
2、 Target audience Time Material checklist: All Sales staff All restaurant staff Lecture 60 minutes Role play 30minutes Exam 10minutes CD-Rom, Lap-top, Projector, Wine opener,1 bottle of wine, printed materials, exam sheets培训索引 所有销售人员 所有餐厅员工 讲座 60 分 钟 葡萄酒侍酒实践 30 分 钟 测试 10 分 钟 CD-rom，笔记本电脑，投 影仪，开酒器，一瓶酒
3、， 资料，试卷 演讲者：演讲者： 听众：听众： 时间时间: : 演讲材料演讲材料: :The World of Wine in China 世界葡萄酒中国荟萃The ASC Success StoryChairman: Don St Pierre Sr. (Beijing) 主席：圣皮尔（北京） President: Don St. Pierre Jr. (Shanghai) 总裁：小圣皮尔（上海）Together more than 20 years experience and success in business in China Started in 1995 Largest imp
4、orter of quality wines in China Shareholder Mr. Gernot Langes- Swarovski from the Austrian crystal companyOur CustomersHigh-End Hotels and Restaurants and Private Clubs高级酒店餐厅及私人俱乐部 Retail Stores and Department Stores零售店 Private Customer私人客户ASC Off-Trade DepartmentASC Direct Sales DepartmentASC On-Tr
5、ade DepartmentCommon element for all ASC customers: reliable and on-time payment a strong interest in quality wines provided with a high level of service.1. The Wine Portfolio Exclusive Agency for 44 wine companies from 12 different countries More than 750 wines Best collection of world famous wine
6、companies and brands in China, because of: most important (for the chines market) wine producing countries are included wines within all quality and price levels usually the top 1 or 2 brands from each major wine region good alternatives to each important brand within the assortment of our competito
7、rsASC Wine PortfolioThe “New World” Argentina Australia Canada Chile New Zealand South Africa USAThe “Old World” France Italy Portugal Spain AustriaASC Wine Portfolio - The Hit-ListSanta Rita Kendall Jackson Beringer Wolf Blass Petaluma Louis Jadot Bollinger Gaja CFGV Ruffino Brown Brothers TaylorsT
8、he ASC Core Competencies - Our Key Success Factors Best quality portfolio Highest level of service Strong understanding of the “real” market Strong relationship to suppliers Consistency in service and communications with both customers and suppliers Our demands on customer qualityTable of Contents 目
9、录I Wine HistoryII Alcoholic BeveragesIII Definition of WineIV Components of wineV Types of wineI 葡萄酒历史II 含酒精饮料III 什么是葡萄酒IV 葡萄酒的组成V 葡萄酒种类Table of Contents 目录VI 主要葡萄酒产国VII 主要葡萄品种VIII 酒标IX 葡萄酒单X 葡萄酒服务XI 葡萄酒品尝VI Main Wine CountriesVII Main Grape VarietiesVIII Wine Labels IX Wine list X Wine serviceXI Wi
10、ne tasting I Wine History I 葡萄酒历史Middle Asia Caspian Sea Mesopotam iaWine History5000 5000 BCBCAncient EgyptAncient Egypt2500 2500 BCBCAncient GreeceAncient Greece1600 1600 BCBCRoman EmpireRoman Empire1000 1000 BCBCGaul (France) Spain Germany Austria400 400 BC-100 ADBC-100 AD1400-16001400-1600South
11、Africa Mexico Argentina17691769California (USA)California (USA)AustraliaAustraliaNew ZealandNew Zealand1788-18191788-1819中东里海 美索布达米亚葡萄酒历史公元公元50005000前前古埃及古埃及公元公元25002500前前古希腊古希腊公元公元16001600年前年前古罗马帝国古罗马帝国公元公元10001000年前年前法国高卢 西班牙 德国 奥地利公元公元400400年前至年前至 公元公元100100年年公元公元1400-16001400-1600年年南非 墨西哥 阿根廷176
12、91769加利福尼亚（美国）加利福尼亚（美国）澳大利亚澳大利亚新西兰新西兰1788-18191788-1819II Alcoholic BeveragesII 含酒精饮料Fruit-based alcoholic beverages Eg: Wine水果酿制的含酒精饮料 例如: 葡萄酒Grain or vegetable based alcoholic beveragesEg: Beer, Chinese rice wine, Sake谷类和蔬菜酿制的酒精性饮料例如：啤酒，中国黄酒，日本清酒Fermented Alcoholic Beverage 发酵型酒精饮料During the ferme
13、ntation process, yeast converts sugarinto alcohol and Co2 在发酵期间，酵母把糖份转化为酒精和二氧化碳Distilled Alcoholic Beverage 蒸馏型酒精饮料History: Mesopotamia 3500BC - First Distillation used for perfume making历史: 美索布达米亚，公元前 3500年 第一次蒸馏用于香水的制造Distillation: Separation of liquids by evaporation蒸馏: 利用蒸发原理将液体分开Spirits: Distil
14、led drinks produced by concentrating the alcohol present in a fermented liquid.烈酒: 利用蒸馏原理浓缩酒精度Liquors: Sweetened or flavored spirits利口酒: 加香和增甜的烈酒A few distilled alcoholic beverages:Whisky Vodka Rum Tequila Brandy一些经过蒸馏得到的酒精性饮料:威士忌 伏特加 朗姆酒 龙舌兰酒 白兰地Tips： Cognac is a brandy produced exclusively in the
15、Cognac region in France小知识： 干邑是法国干邑地区特产的白兰地Distilled Alcoholic Beverage 蒸馏型酒精饮料Summary摘要Alcoholic BeveragesAlcoholic Beverages含酒精饮料含酒精饮料1) Fermented Alcoholic Beverages发酵型酒精饮料 2) Distilled Alcoholic Beverages 蒸馏型酒精饮料Wine belongs to fermented alcoholic beverages葡萄酒属于发酵型酒精饮料Ripe & Healthy Grapes 成熟健康的 葡萄Crush the berries, release the juice and add yeast to the must.压榨浆果, 使果汁流出并把酵母加入混合物Fermentation converts sugar into alcohol发酵把糖份转化为酒精WINE IS FERMENTED G
