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1、Chapter 2E-Marketplaces: Structures, Mechanisms, Economics, and Impacts 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Learning ObjectiveslDefine e-marketplaces and list their components.lList the major types of e-marketplaces and describe their features.lDescribe the va
2、rious types of EC intermediaries and their roles.lDescribe electronic catalogs, shopping carts, and search engines.lDescribe the major types of auctions and list their characteristics.2Learning ObjectiveslDiscuss the benefits, limitations, and impacts of auctions.lDescribe bartering and negotiating
3、online.lDefine m-commerce and explain its role as a market mechanism.lDiscuss competition in the digital economy.lDescribe the impact of e-marketplaces on organizations and industries.3E-Marketplacesle-marketplace An online market, usually B2B, in which buyers and sellers exchange goods or services;
4、 the three types of e-marketplaces are private, public, and consortia4E-Marketplaces5E-Marketplaceslmarketspace A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services) but do so electronically6E-MarketplaceslCustomerslSellerslProducts and ser
5、vicesldigital products Goods that can be transformed to digital format and delivered over the InternetlInfrastructurelFront endlBack endlIntermediaries Third parties that operates between sellers and buyerslOther business partnerslSupport servicesE-Marketplace Components and Participants7E-Marketpla
6、ceslfront end The portion of an e-sellers business processes through which customers interact, including the sellers portal, electronic catalogs, a shopping cart, a search engine, and a payment gatewaylback end The activities that support online order fulfillment, inventory management, purchasing fr
7、om suppliers, payment processing, packaging, and delivery8Types of E-Marketplaces: From Storefronts to PortalslElectronic Storefrontslstorefront A single companys Web site where products or services are soldle-mall (online mall) An online shopping center where many online stores are locatedlVisualiz
8、ation and virtual realty in shopping malls9Types of E-Marketplaces: From Storefronts to PortalslTypes of Stores and MallslGeneral stores/mallslSpecialized stores/mallslRegional versus global storeslPure-play online organizations versus click -and-mortar stores10Types of E-Marketplaces: From Storefro
9、nts to Portals11Types of E-Marketplaces: From Storefronts to PortalslTypes of E-Marketplaceslprivate e-marketplaces Online markets owned by a single company; may be either sell-side and/or buy-side e-marketplaceslsell-side e-marketplace A private e-marketplace in which one company sells either stand
10、ard and/or customized products to qualified companieslbuy-side e-marketplace A private e-marketplace in which one company makes purchases from invited suppliers12Types of E-Marketplaces: From Storefronts to PortalslTypes of E-Marketplaceslpublic e-marketplaces B2B marketplaces, usually owned and/or
11、managed by an independent third party, that include many sellers and many buyers; also known as exchanges13Types of E-Marketplaces: From Storefronts to Portalslinformation portal A single point of access through a Web browser to business information inside and/or outside an organizationlTypes of Por
12、talslCommercial (public)lCorporatelPublishinglPersonallMobilelVoicelKnowledge14Types of E-Marketplaces: From Storefronts to Portals15Transactions, Intermediation, and Process in E-CommercelSellers, Buyers, and TransactionslA seller (retailer, wholesaler, or manufacturer) sells to customerslThe selle
13、r buys from suppliers: either raw material (as a manufacturer) or finished goods (as a retailer)16Transactions, Intermediation, and Process in E-Commerce17Transactions, Intermediation, and Process in E-CommercelThe Roles and Value of Intermediaries in E-marketplaceslinfomediaries Electronic intermed
14、iaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others18Transactions, Intermediation, and Process in E-CommercelA broker is a company that facilitates transactions between buyers and sellerslTypes of brokerslBuy/sell fulfillmentlVirt
15、ual malllMetamediarylBountylSearch agentlShopping facilitator19Transactions, Intermediation, and Process in E-CommercelIntermediaries can address the following five important limitations of direct interaction:lSearch costslLack of privacylIncomplete informationlContract risklPricing inefficiencies20
16、Transactions, Intermediation, and Process in E-Commercele-distributor An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one placethe intermediarys Web site21Transactions, Intermediation, and Process in E-Commerceldisintermediation Elimination of intermediaries between sellers and buyerslreintermediation Establishment of new i
