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1、2000 in 2000 2000 2000 2000 本 Objectives汪How Business & Consumer Markets DifferoOrganizational Buying SituationsParticipants in the Business BuyingProcess汪Major Influences on Organizational BuyersBusiness Buyer Decision Making汪Institutional & Government Buying 让Internet Long-TermPurchasing Contracts
2、2000 Prentice Hall DecentralizedCentralized PurchasingPurchasing of SmallTicket ltemsPurchasing-Performance LeanEvaluation & ProductionPro. Buyers关o ProblemiRecognition |CLU GeneraliNeediDescription |Info Produeci ecificationSearchy/ ppEvalProposalSolicitation |ai9 etPurchase 让 关Government Markets |Domestic Suppliers | es | Cost Minimization | Open Bids |paper | 2000 Prentice Hall
