《咨询参考－市场营销1(英文版)1》由会员分享，可在线阅读，更多相关《咨询参考－市场营销1(英文版)1（4页珍藏版）》请在金锄头文库上搜索。
1、2000 s 2000 is a by of - p. 7) 2000 a of a 2000 or if on of 本 Objectives忆Course OrganizationTasks of Marketing汪Major Concepts & Tools of Marketing好Marketplace Orientations刁Marketing s Responses to NewChallenges 2000 Prentice Hall Defining MarketingMarketing is a societal process bywhich individuals
2、and groups obtainwhat they need and want throughLE本wii本:USexchanging products and services ofvalue with others.- Philip Kotler (p. 7) Simple Marketing SystemGoods/servicesIndustry(a collectionof sellers) Consumers prefer products that areProduction Concept widely available and inexpensiveConsumers f
3、avor products thatoffer the most quality performance，orinnovative features本 Consumers will buy products only ifSelling Concept the company aggressivelypromotes/sells these products四 Focuses on needs/ wants of targetMarketing Concept markets & delivering valuebetter than competitors2000 Prentice Hall
