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1、QAD面向食品行业的应用解决方案胡世洋QAD中国公司上海佳格食品有限公司议 程QAD公司简介 我们的事业是帮助食品行业企业获得成功 QAD食品行业解决方案在全球 QAD食品行业解决方案在中国 食品行业企业面临的挑战 QAD食品行业解决方案如何帮助食品行业企业 案例介绍 问题与解答QAD 公司简介上市公司 (纳斯达克: QADI)在全球20多个国家设有分公司和办事处在80多个国家超过 5,200 套QAD系统安装在中国,应用QAD食品 行业解决方案的企业的 产品已走入千家万户QAD关注的行业企业规模汽车行业消费品行业制药行业工业品生产行业电子行业整个企业级应用分公司级应用小型企业 0.21亿美金
2、中型企业 15亿美金大型企业 5亿美金+食品及饮料行业QAD Food & Beverage CustomersQAD Food & Beverage CustomersBudweiser Beer 百威啤酒, Lion Nathan Beer 狮王啤酒, Avon 雅芳, Sara Lee 沙丽, Cussons 加信士, Mars Chocolates 爱芬食品, Quaker Oats 冠生园桂格, China-America Cigarette 华美烟草, Nanjing Organon 欧加农制药, Eakan Pharmacy 益康制药 Liwayway 上好佳食品行业供应链 的特
3、点及发展趋势QAD食品行业解决方案 帮助食品行业企业 获得成功销售及定单 执行方面 食品行业的 发展趋势Sales & Fulfillment Trends- Margins remain flat to declining, forcingmanufacturers to find new ways to increaserevenues and reduce costs- Internetbased marketing, order processing andtracking, procurement sourcing- Faster order fulfillment- Custome
4、r visibility of order status at any time- Vendormanaged inventories, consignmentinventories- Annual replenishment contracts- Realtime AvailabletoPromise- Retailers giving up DCs and requiring direct storeshipments based on store planner requirementsSales and MarketingConsumer demand patterns are sta
5、ble for some products but very seasonal for others.Demand can be unpredictable, particularly for newproducts. As a result, demand forecasts tend to beunreliable, and manufacturers end up carrying highinventories to cover variable demand of specificenditems.QAD eB2: Forecasting and Sales AnalystClose
6、d-Loop System : 封闭的循环系统：eB2Calculate Forecast 计算预测Analyze History 分析历史数据Define Forecast Criteria定义预测条件Modify Forecast 修改预测Update MRP 更新MRPAdd New Forecast Methods添加新的 预测方法FC-PR-460Identify Template 定义模板Jan. 99 1999 1998到期日期: 预测年度: 结束年限:Jan Feb Mar AprJun JulAug Sep Oct Nov DecMay120 125 127 126 140
7、195 200 210 190 130 120 1201999Yearly Forecast年度预测Quantity数量:到期日期: 预测年度: 结束年限:Apr. 99 1999 199919992000Jan Feb Mar AprJun JulAug Sep Oct Nov DecMayRolling Forecast卷集预测Quantity数量:120 125 127126 135 175 195 210 190 140 130 120用1999年3月之前的历史记录定义 预测 条件FC-SU-19022.7.1 Simulation Criteria Maintenance: Spec
8、ify Time Frame 模拟条件维护： 特定时界5 years maximum 最多5年Enter Ending Year 输入结束年限结束年限 =早于、对于 预测年度定义 预测 条件FC-SU-210Method Codes 方法代码 02: Double Moving Average 两次移动平均 03: Double Exponential Smoothing复指数 04: Linear Exponential 线性指数 05: Classic Decomposition 典型分解 06: Simple Regression 简单回归 01: Best Fit 最适合 Uses M
9、ethods 02-06 使用方法02-06 分析 历史 数据FC-SU-28022.7.1 Simulation Criteria Maintenance 模拟条件维护定义 预测 条件Alpha 接近于0 = 定义历史比重 Alpha接近于1 = 最近的历史比重趋势接近于0 = 忽视锐利的变更 趋势接近于1 = 比重变更沉重Two User Factors are reserved for Custom Calculations预留2个 用户要素用于计算FC-SU-355销售分析与报表报表可逐层追溯图形化显示Sales and Marketing ChallengesThe multifac
10、eted customer and product mix requires highly flexible order processing, order fulfillment, pricing and discounting, sales processes, sourcing, production scheduling, distribution warehousing, and services.QAD eB2: Sales Order ManagementEnter the Sales Order 7.1.1Confirm the Sales OrderVerify Credit
11、Print the Sales OrderEnter a Sales QuoteAutomatic/ Manual AllocationsPicklist/ Pre-Shipper AutomaticPre-Shipper/ Shipper WorkbenchConfirm Pre-Shipper/ ShipperPrint InvoicePost Invoice销售管理系统SO-PR-020销售业务周期客户订单打印输入客户订单销售报价生成 销售订单或处理发货装箱单打印库存 备料待开发票登记簿待开销售发票待开发票修正 发票打印发票过帐发票 历史记录应收款 日记帐总帐 日记帐销项税 日记帐销售分
12、析明细备料总量备料SO-IN-070QAD eB2系统提供了适应食品行业企业的企业物料转移 销售定单直接生成采购定单 能够让你将销售定单直接转化为采购单并传递给下一层的供应链,在下一层 供应链又可自动转化成销售定单.EMT销售定单采购定单Sales And MarketingComplex pricing and promotion management, common in the retail sector, which involves sophisticated pricing agreements based on volumes, sales, and rebate deals,
13、and requires tracking of promotions during specified effectivity periods. It also involves deduction management, to ensure invoice deductions are accurate.QAD eB2: Advanced Price ManagementSales controls various customer types Direct Wholesaler/distributor Indirect Broker Buying Group InternalDirect
14、 CustomerConsumerRetailerManufacturerWholesale/DistributorConsumerManufacturerRetailerRetailerRetailerDistributorIndirect CustomerCustomerManufacturerRetailerRetailerRetailerDistributorThe BrokerManufacturerBrokerDistributorManufacturerCustomerCustomerThe Buying GroupCustomerManufacturerBuying Group
15、DistributorManufacturerCustomerCustomerInternal CustomerConsumerManufacturerRetailerRetailerRetailerDistributorInternal CustomerInternal CustomerSales Division, Region, Area, ZoneRegion 1Region 2Region 3Region XArea1Area2Area3Area4Area5Area6Area7DIVISION 1Pricing Strategies . List price Volume disco
16、unt Every Day Low Pricing Shortterm incentives promotions / deals Negotiated deals contracts Longterm payments rebates / incentives Continuous fees licences and royaltiesAPM Manages these Deal Methods Discounts Off invoice Deferred / Billback / Chargeback claim Lump sum inducements Coop / Lump Sums (2 types) Free Goods Unit based free goodsDeal Methods Volume / Bracket Stepped
