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1、备件营销基础知识东风商用车公司Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Sl
2、ides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date1东风商用车公司市场销售总部培训中心提 纲一、备件的概念二、东风汽车产品知识 三、东风汽车应用知识四、东风专用车生产企业情况五、东风汽车整车生产与备件网络六、备件的分类七、备件计划的制定八、国际汽车公司备件销售情况九、有关备件经营中几个问题的
3、说明Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET
4、 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date2东风商用车公司市场销售总部培训中心概念：概念：汽车由一个一个的总成、分总成和单个的零件组合装配起来，组成汽车的这些总成、分总成和单个的零件，以及在汽车使用中必然消耗和需要补充的或为维持汽车良好的技术状态必需更换的总成、分总成和单个的零件，把它统称为备件（配件）。 备
5、件的概念备件的概念分类：分类：汽车备件从使用用途上，分为装车用备件（在汽车制造厂称为总成、分总成、零件）和使用维修用备件。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluatio
6、n only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date3东风商用车公司市场销售总部培训中心企业的售后服务工作，是指必需及时地满足用户随时可能发生的服务要求，并立即给以处理和解决。用户可以谅解汽车产品可能出
7、现故障，但用户不能接受因为任何原因导致的售后服务的拖延，特别是供应不足的备件的延误。而用户的绝大多数售后服务要求都是需要以备件的充足，及时供应来解决的，比如，质量保修、维修、保养、紧急求助救急、乃至培训中的拆装示范等，因此，备件的供应保证成为售后服务工作能否成功的物质基础，也可以说，有了充足的备件保障，才能有完善的售后服务工作，所以备件是售后服务的脊梁骨。 备件的概念备件的概念Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with A
8、spose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011
9、Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date4东风商用车公司市场销售总部培训中心提 纲一、备件的概念二、东风汽车产品知识三、东风汽车应用知识四、东风专用车生产企业情况五、东风汽车整车生产与备件网络六、备件的分类七、备件计划的制定八、国际汽车公司备件销售情况九、有关备件经营中几个问题的说明Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides f
10、or .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd
11、.Copyright 2004-2011 Aspose Pty Ltd.Date5东风商用车公司市场销售总部培训中心、“产品配置”的概念在这里，“产品”指的是整车东风汽车，只有整车的销出才可能有备件的需求。一个型号的汽车是由几百种（数千个）零件组合装配成的，即使一个基本车型也可能因轴距不同、发动机（型号）配置不同、变速箱（厂家）不同、用途不同（工程、牵引、厢式）而派生出整个系列的汽车。东风汽车产品知识东风汽车产品知识Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.
12、2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.
13、Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date6东风商用车公司市场销售总部培训中心例如：基本车型 不同轴距汽车：序号车车 型轴轴 距备备 注1EQ1208G4350+13002EQ1208G15350+13003EQ1208G25850+13004EQ1208G33900+13005EQ1208G45350+1300传动轴传动轴 不同、车车架不同、线线束 不同、车车箱长长度不同东风汽车产品知识东风汽车产品知识Evaluation only.Evaluation only. Created wi
14、th Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspo
15、se.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Date7东风商用车公司市场销售总部培训中心例如：基本车型 不同用途汽车：用 途车车 型轴轴 距备备 注工程车车EQ3208GJ3500+1300J：底盘盘 整车车上装为为自卸部分 变变速箱带带取力EQ3208GHJ3500+1300牵牵引车车EQ4208G1上装为为鞍座厢厢式车车EQ5208G4上装为为不同车厢车厢EQ5208GZ4(仓栅仓栅 )东风汽车产品知识
16、东风汽车产品知识Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-201
