《06 STP 市场营销课件》由会员分享,可在线阅读,更多相关《06 STP 市场营销课件(40页珍藏版)》请在金锄头文库上搜索。
Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right CustomersChapter 61vEg.P band-aidvBenefit for consumersOnly for 0-6Counterexample: Heiniu soy milk你最适合的最适合你的The Principles of Positioning (2)vSimplicityvBe stableCounterexample: Jiannanchun 1 2 3 4 尊贵还是时尚?银行卡vReposition when necessaryKouzijiao 1 2SeptwolvesWanglaoji Some Examples of PositioningvWanglaojivQQ