全美顶级mba教材《国际管理教程和案例》

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1、Chapter1 The Internationalization ProcessKey Points Rationale Process Dimensions Course Content OverviewMcGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig RationalelFirms become international in scope for a variet

2、y of reasons: lDesire for continued growthlUnsolicited foreign orderslDomestic market saturation, lPotential to exploit a new technological advantagelThe dominant reason, however, relates to performanceMcGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-2 INTERNATIONAL MANAG

3、EMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig ProcessMcGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-3 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig lInternationalization is the process by which lFirms increase their awareness of the influence

4、of international activities on their futurelEstablish and conduct transactions with firms from other countries. lInternational transactions can influence a firms future in both direct and indirect ways. Business decisions made in one country, regarding such things as foreign investments and partners

5、hip arrangements, can have significant impact on a firm in a different countryand vice versa. The impact of such decisions may not be immediately and directly evident.lDevelopment of an awareness and appreciation for the role of foreign competition becomes integralDimensions of InternalizationMcGraw

6、-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-4 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig lInternationalization has both inward-looking and outward- looking dimensions. lThe outward-looking perspective incorporates an awareness of the nature of com

7、petition in foreign marketslIncludes the following modes of activities:lExporting.lActing as licensor to a foreign company.lEstablishing joint ventures outside the home country with foreign companies.lEstablishing or acquiring wholly owned businesses outside the home country.Dimensions of Internaliz

8、ation (cont.)McGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-5 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig lInternationalization affects firms in equally important ways from an inward perspective.lThe related modes of activity include:lImporting/

9、sourcing.lActing as licensee from a foreign company.lEstablishing joint ventures (JVs) inside the home country with foreign companies.lManaging as the wholly owned subsidiary of a foreign firm.Course Content OverviewMcGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-6 INTER

10、NATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig lThe Global Business EnvironmentlThe World of International TradelManaging Export OperationslGlobal Sourcing StrategylLicensinglThe Design and Management of International Joint VentureslInternational Strategy FormulationCourse Content O

11、verview (cont.)McGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 1-7 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and Rosenzweig lThe Impact of Globalization on the Organization of ActivitieslThe Evolving MultinationallThe Global ManagerlStrengthening International

12、Government RelationslGlobal LeadershiplEthical Challenges of International ManagementlManaging the New Global WorkforceChapter2 The Global Business EnvironmentKey Points Key Variables Population Economic Development Trade and Natural Resources Foreign InvestmentMcGraw-Hill 2003 The McGraw-Hill Compa

13、nies, Inc. All rights reserved.INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and RosenzweigKey VariableslPopulationlEconomic Development IndiceslGross National Income - GNIlPurchasing Power Parity - PPPlInternational Trade and Natural Resources lForeign InvestmentMcGraw-Hill 2003 The McGraw-

14、Hill Companies, Inc. All rights reserved.Slide 2-2 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and RosenzweigPopulationl6 billion in 2000 estimated to grow to 8.5 billion by 2025lHalf of worlds population is in Asia-Pacific regionl30% of the worlds population is under the age of 15lImplica

15、tions exist for the types of products demandedlRural urban divides exist in population distribution within a countrylMigration to other countries can have a major impact on overall trade and balance of payments of a countryMcGraw-Hill 2003 The McGraw-Hill Companies, Inc. All rights reserved.Slide 2-

16、3 INTERNATIONAL MANAGEMENT 5/eBeamish, Morrison, Inkpen and RosenzweigEconomic DevelopmentlThe position of the G7 countries is under challengelAs of 2000, India, Mexico, Russia and Brazil have economies that are larger than that of Canada when measured using PPPlGNI levels indicate income levelslPPP restates GNI for each country with the same prices for a basket of goods and serviceslPPP addresses the p

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