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1、试卷代号:3936国家开放大学(中央广播电视大学)2017年秋季学期“开放专科“期末考试商务英语2试题2018年1月注意事项一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。四、考试时间为60分钟。1911 一、交际用语每小题2分，共计10分)15题:选择正确的语旬完成下列对话，并将答案序号写在答题纸上。-We would like t
2、o get in with the fall publication, if possible. A. What product are we talking about? B. Which edition would you like your advertisement to appear in? C. How much do you plan to spend on advertisement? 2. -Your bank is huge! It must have many departments. A. It s tru巳.Our bank consists of many depa
3、rtments. B. Thank you, our bank is a small one. c. You are kidding! Our bank is a small one. 3.一-lt will take at least three weeks. A. When will you finish our TV commercial? B. How long did you finish our TV commercial? C. How soon will you finish our TV commercial? 4. -You want to know about the v
4、alu巳addedtax, don t you? A. Yes, you need to introduce it for me. B. Yes, 1 must know everything about it. c. Yes, could you giv巳mea brief overview of it? 5.一Socould you make an exception and accept D/P? A. 1 shall tell you frankly it would drastically increase our risk. B. Thanks, we are inclined t
5、o accept your price. C. Yes, we have already tried our best. 1912 二、选择填空每小题2分，共计30分620题:阅读下面的旬子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6. We are full of confidence A.in C. with the Chinese market. B.on 7. Who the inspection certificate? A. publishes B. issues C. suggests 8. Our current agent agreem
6、ents are一一一一一一_regions. A. broken in C. broken into 9. Remember we want to create a forward-looking image B. broken up with increase the awareness of our brand. A. as well as C. apart from 10. , our customer was very happy with the quality of service. B. instead of A. Regardless of it C.Ne巳dlessto s
7、ay B. Helpless to do 11. The digital image processing of this copier is a prime reason you can一一一一一一it.A. deal with B. count on C. give up 12. A successful program also tells the consumer how the product is better than similar offerings by一一一一一一A. managers C. competitors 13. Corporate advertising is
8、 not concerned with increasing the sales of a B. partners E C WY E川MS1 rn忖dooe -A+L +LQUMAd plugJ町hu u巳PA d削m 严p盯ACU pu +L VE-a p& B. directly 1913 14. Well, 1 will get the market survey一一一一一withmy colleagues. A. started B. start C. to be start巳d15. The sandbags stopped her prop巳rtyfrom一一一一一A. to be
9、 flooding B. being flooding C. being flooded 16. A situation analysis ca口helpdefine the problem and make clear what additional information A. is needed B. needed C. needs 17. ATMs have become very useful一一一一theyallow you to check balances, make deposit, withdraw funds and transfer money. A. which B.
10、 because C. then 18. Our bank consists of many d巳partments，each of particular area of business. is responsible for a A. what B. that C. which 19.一一一一moremanageable, we divided the sandbags onto two pall巳ts(平板车). A. To make it B. Making it C. Make t 20. One major benefit of online advertising s the i
11、mmediate spread of information L m O VJ InE PK a-d ub口01A Et ga y-出LU 一AB. that is not limited C. which is limited 三、阅读理解(每小题4分，共计40分)2125题:根据短文内容判断给出的语旬是否正确，正确的写“T“，错误的写“F“，并将答案写在答题纸上。Product advertising is an important part of marketing. It aims at incr巳asingsales by making a product or service kn
12、own to a wider audience, and by emphasizing its positive 1914 qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organ
13、ization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the b巳nefitsderived from its use. A successful program also tells the consumer how the product is better than similar offer
14、ings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types
15、: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract poten
16、tial investors. 21. Generally, an advertising agency is responsible for designing and organizing a product s advertisement 22. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. 23. There are only three types of media used in advertising. 24. Product advertising is different from corporate advertising. 25. This passage is mainly about the history of advertising. 2630题:阅读短文，从A、民C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Roles and Functions o
