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1、CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys
2、 Business Or Its Offerings. Reproduction or Distribution Is Prohibited.111MICROSTRATEGY产品介绍CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or
3、 Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.2MICROSTRATEGY产品介绍 公司介绍 产品功能 产品结构 关键特性CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroS
4、trategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.3MicroStrategy公司简介AtlantaBost
5、on CharlotteChicagoDallasDenverLos AngelesMontrealNew YorkSan FranciscoBuenos AiresMexico CityMonterreySao PauloBarcelonaBrusselsCologneCopenhagenFrankfurtJohannesburgLisbonLondonMadridMilanMunichParisRome StockholmUtrechtMelbourneSeoulSingaporeSydneyTokyoSeattleTampaTorontoWashingtonViennaWarsawZur
6、ich成立于1989最大的独立上市BI厂商 (NASDAQ: MSTR)在BI市场处于领导者地位全球有3000多企业100多万业务用户在全球23个国家41个城市有直接的业务全球有1,600多雇员在中国杭州有研发中心FirstBI为其在大中华区代理（从2002年开始）CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not D
7、isclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.4全球成功案例Financial ServicesCommunicationsOther Major Companies Leading Internet, Travel and Transp
8、ortation CompaniesManufacturing 7 of Top 10 Global Manufacturing Companies 8 of Top 10 Global Telco CompaniesPharmaceuticals 9 of Top 10 Global Pharmaceutical Companies 8 of the Top 10 Healthcare Companies 7 of Top 10 Global Commercial Banks 4 of Top 5 Diversified FSI 4 of Top 5 Global InsurersGover
9、nments Covering Federal, State, and Local Government EntitiesConsumer Packaged Goods 5 of Top 7 Global Consumer Packaged Goods CompaniesRetail 7 of the Top 10 Global Retailers 3 of Top 5 Global Food and Drug StoresCONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprie
10、tary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.5MICROSTRATEGY产
11、品介绍 公司介绍 产品功能 产品结构 关键特性CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evalu
12、ation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.6BI平台是BI系统的核心商务智能平台报表仪表盘OLAP分析 高级分析预警BI应用营运分析 生产能力报表 HR报表 Web电子商务分析供应链管理 库存分析 执行分析 分发成本分析财务报表分析 损益表（P/L） 盈利能力分析 财务合规性分析客户分析 客户分段 客户盈利能力分析 交叉销售 / 向上销售风险分析 风险管理 投资组合风险分析 欺诈探测销售分析 商店 / 地理分析 销售漏斗分析 销售绩效/ Quota报
13、表供应商绩效分析 服务品质报章协议 退款分析 相关销售分析产品管理 产品绩效分析 市场购物篮分析 分类管理数据仓库和业务系统ERP 系统CRM 系统Web 系统数据仓库数据集市BI应用CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party O
14、r Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.7五类典型的BI应用分析报表监控分析性和用户交互性高级分析与自由查询OLAP分析企业级报表记分卡与仪表盘预警与事先通知不断增长的用户数量和范围 信息分析人员 业务经理 全体员工 外网用户 客户自由查询分析 预测分析 数据挖掘切片与切块分析 根本原因分析精美的运营报表 像素级
15、别的业务报表 精美打印的报表及发票仪表盘 动态记分卡 度量管理大批量报表分发 异常告警提示CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpo
16、se Other Than An Evaluation Of MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.8仪表盘 “一目了然”的标尺和仪表盘 跨整个企业范围的综合视图“即开即用”的平衡卡和仪表盘便于快速洞察企业绩效记分卡 采用正式的记分卡方法 下钻察看组/员工的绩效可管理的度量 允许每个人监控与之相关 的度量 需要采取动作时即刻提示CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agr
