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1、Unit 4 E-CommerceE-CommerceWhat does it mean?oE-commerce electronic commerceE-business electronic businessDoing business on the Internet.Do you know other words beginning with e-?WarmerWarmere-mailshoppingbookcashticketzinesignaturetailerOnline shoppingDiscuss these questions.oWhat goods or services
2、 have you bought over the Net? What would you prefer not to buy over the Net?2. What are the risks of e-commerce for the companies involved or their customers?Starting upStarting upAdvantages and disadvantages of on-line shoppingoIts _.oNo need for _.oNo _ to buy.oA(n) _ variety of products availabl
3、e.oConsumers are able to _ product prices and features.oEnjoyment of retail shopping is _.oConsumers are concerned about _ and _ issues.oIt requires _ to the Internet and computer.oConsumers are reluctant to buy certain products online: the _ of purchasing online decreases with _ in product risk.oTo
4、o _ choices. oIts convenient.oNo need for salespeople.oNo pressure to buy.oAn infinite variety of products available.oConsumers are able to compare product prices and features.oEnjoyment of retail shopping is lost.oConsumers are concerned about privacy and security issues.oIt requires access to the
5、Internet and computer.oConsumers are reluctant to buy certain products online: the likelihood of purchasing online decreases with increase in product risk.oToo many choices. We often use the words below to talk about e -commerce. Check that you understand their meaning.VocabularyVocabulary browse di
6、rectories hits key word locate Net on-line search search engine site surfers traffic 浏览 名录；网址簿 点击（数） 关键词 定位，找到 互联网 在线的，网上的 搜索 搜索引擎 网址，网站 网上冲浪者；网迷 流量；客流，货流ATopsite is a service that helps companies improve their e-commerce business. Use the words above to complete this promotional page from its websi
7、te.VocabularyVocabularyBVocabularyVocabularyBNetsearch engines trafficsitesearchkey wordhits surfers on-linedirectories browselocateRoger Roger MarrisMarris, Head of Business Development at SmarterworkSmarterwork- an Internet company- is giving a presentation to some potential customers. In these tw
8、o extracts he describes the company and the services it offers.Listening 1Listening 1AListen to the first extract and answer Listen to the first extract and answer these questions.these questions.Listening 1Listening 1ADifficult Words Being first in the field is often not very important; Innovation
9、is rarely a source of competitive advantage on its own.The depth of their technical expertise; Their marketing skills.Innovation and themarketReadingReadingB3 What is the connection between Disney, Ford, General Electric and Sony?4 Look at the cartoon. What innovation does the word “it” refer to?The
10、y were all founded by true innovators.The wheel.Read the whole article and answer these questions about it.Innovation and themarketReadingReadingBRead the whole article and answer these questions about it.5. What does the title “the last shall be first” mean?The business world is not kind to pioneer
11、s. The developers (the last) often make a much bigger commercial success than the innovators, thus taking the lead in the market. Innovation and themarketReading Reading Understanding the following key words and expressions.disposable nappies (L13)Can you think of some other things that are disposab
12、le?disposable chopstick paper cupcameraInnovation and themarketReadingReadingDUse words from each box to make word partnerships from the article. For example, personal mercial competitive technical personal established marketingskills expertise success advantage computers corporationcommercial succe
13、sscompetitive advantagetechnical expertisepersonal computersestablished corporationmarketing skillsTopic 2TeleworkingWhat is teleworkingotele- “at a distance”oteleworking “working at a distance”nWorking from home flexible working hoursntelecommuting Would you prefer to telework? Why or why not?Benef
14、itsFill in the blanks:oIt _ costs and _ travel time.oIt _ motivation and productivity.oIt _ work and family life.oIt helps to _ skills for employers.oIt _ job opportunities.oIt _ flexibility for both employers and employees.oIt saves costs and reduces travel time.oIt improves motivation and producti
15、vity.oIt balances work and family life.oIt helps to retain skills for employers.oIt increases job opportunities.oIt increases flexibility for both employers and employees.ProblemsFill in the blanks:oThe teleworker may be _ from the office due to some unpredictable problems.oIt _ the person to _ the ability of self- management/discipline.oCertain jobs are not _ for teleworking.oWork and private life may not be clearly _. oIt may _ a feeling of loneliness
