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1、2010test chapter31) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers?A) the marketing environmentB) strategic planningC) target marketsD) the market
2、ing mixE) none of the above2) You are directed to study the factors that are larger societal forces that affect your companydemographic, economic, natural, technological, political, and cultural. What are you studying?A) the macro-environment 宏观环境B) the microenvironment 微观环境C) the marketing environm
3、entD) the marketing mixE) the global environment3) Which of the following is NOT an example of a public that is part of a companys marketing environment?A) financialB) mediaC) governmentD) citizen-actionE) marketing department 市场部门4) Your marketing department is currently researching the size, densi
4、ty, location, age, and occupations of your target market. Which environment is being researched?A) demographicB) psychographicC) economicD) geographicE) cultural5) The _ environment consists of factors that affect consumer purchasing power and spending patterns.A) culturalB) politicalC) technologica
5、lD) economic？6) The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the _.A) raw material marketB) natural environmentC) endangered environmentD) green movementE) factors of production7) A societys basic values, perceptions, pr
6、eferences, and behaviors are all part of its _ environment.A) socialB) culturalC) politicalD) cultural-economicE) natural8) A societys _ are expressed in how people view themselves, organizations, society, nature, and the universe.A) marketing responsesB) cultural valuesC) demographicsD) public poli
7、ciesE) economies9) Marketers, more than any other group in the company, must be aware of the microenvironment and macroenvironment, tracking trends and seeking opportunities. T10) The macroenvironment consists of the factors close to the company that affect its ability to service its customers, such
8、 as suppliers, customer markets, competitors, and publics. F11) Marketing research firms, advertising agencies, media firms, and marketing consulting firms are all referred to as marketing services agencies. T12) Significant trends in the natural environment include shortages of raw materials, incre
9、ased pollution, and decreased government intervention.F13) The introduction of new technologies is beneficial to all industries, as new markets and opportunities are created. F2010test chapter3第三章2010测试1) Which of the following terms is used to describe the factors and forces outside marketing that
10、affect marketing managements ability to build and maintain successful relationships with target customers?1)以下术语是用来描述因素和部队外面的营销,影响着营销管理构建和维护的能力与目标客户的成功的人际关系?A) the marketing environment 一)营销环境B) strategic planning B)战略规划C) target markets C)目标市场D) the marketing mix D)的营销组合E) none of the above E)以上都不是
11、2) You are directed to study the factors that are larger societal forces that affect your companydemographic, economic, natural, technological, political, and cultural. 2)你是针对研究因素更大的社会力量,影响你的公司的人口、经济、自然、技术、政治和文化。What are you studying?你主修什么的?A) the macro-environment 一个)的宏观环境B) the microenvironment B)
12、微环境C) the marketing environment C)营销环境D) the marketing mix D)的营销组合E) the global environment E)全球环境3) Which of the following is NOT an example of a public that is part of a companys marketing environment?3)哪一项不是一个对公众的例子是一个公司的市场营销环境的?A) financial 一)金融B) media B)媒体C) government C)政府D) citizen-action D)
13、公民行动E) marketing department E)营销部门4) Your marketing department is currently researching the size, density, location, age, and occupations of your target market. 4)你的营销部门目前正在研究的大小、密度、地点、年龄和职业的你的目标市场。Which environment is being researched?这是研究环境吗?A) demographic 一)人口B) psychographic B)心理C) economic C)经济
14、D) geographic D)地理E) cultural E)文化5) The _ environment consists of factors that affect consumer purchasing power and spending patterns.5)规律的影响因素,环境由消费者购买力和消费模式。A) cultural 一)文化B) political B)治C) technological C)技术D) economic D)经济6) The natural resources that are needed as inputs by marketers or that
15、 are affected by marketing activities are referred to as the _.6)所需的自然资源作为输入的营销人员,或者是受营销活动被称为规律。A) raw material market 一)原材料市场B) natural environment B)自然环境C) endangered environment C)濒危的环境D) green movement D)绿色运动E) factors of production E)的生产要素7) A societys basic values, perceptions, preferences, an
16、d behaviors are all part of its _ environment.7)一个社会的基本价值观、感知、偏好和行为都是部分的_环境。A) social 一)社会B) cultural B)文化C) political C)政治D) cultural-economic D)文化经济E) natural E)自然8) A societys _ are expressed in how people view themselves, organizations, society, nature, and the universe.8)一个社会的_的表示是人们如何看待自己,组织、社会、自然、宇宙。A) marketing responses 一)市场反应B) cultural
