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1、网站优化 让每个网页都带来潜在客户Make each page of your website bring prospects胡宝介Boggie 2006-3-17网站的目标 Aim of Your Website v 实现销售 to sell v 增加注册用户 to generate leads v 增加访问量 to increase traffic v more网站优化目标 Aim of Your Website Optimizationv 让每个网页都带来潜在客户Make each page act as a salesman for you！v 而不是为了几个关键词的排名Not for
2、 several keywords rankings用户搜索行为 User Search Behaviorv用户爱搜索复杂关键词/短句，为重视内页 优化提供了依据More Sophisticated Keywords内页正是承载关键词组合及关键句子的页面 Content pages contain a number of keywords combinations 做排名的局限 Shortcoming of SEO Rankingsv 只重视首页和栏目页的优化以及增加外部链 接，这两点恰恰都没有顾及到内页优化。Too much stress on homepages optimization
3、and link building but ignore content pages optimizationv 新竞争力数据：首页访问量宜不超过总访问量10 ，超过40网站优化一定有问题。If visits from homepage account for over 40% of whole visits, something must be wrong with the website optimization内页搜索引擎友好问题Common Mistakes for Content Pages v URL：动态页面、Java弹出Dynamic URLs, Java pop-up v 导
4、航迷失Lost navigation v title和meta：全站统一title and meta: all the same, no target v 缺乏营销导向lack of marketing orientation目标：引向销售 Aim：Sell my report 文章内容页面 content page： an article首页只有一个，内页却可以源源不断增加,商 机由此源源不断 Only one homepage, but numerous content pages can be added to constantly bring prospects to your website!- Thank You -
