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1、中国高尔夫追日挑战赛招商方案Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.赞助高尔夫比赛可比开掘一座金矿，因为这里 聚集了最有购买力的人群。沃尔沃盛事管理公司总裁派亚特Evaluatio
2、n only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 赛事背景Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 C
3、lient Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.近年来，VOLVO、TCL、汇丰银行、欧米茄、报喜鸟等众多的国际国内品牌对高尔夫比赛频繁赞助。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.C
4、reated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.让我们先看一组案例Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0
5、. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.VOLVO中国公开赛TCL精英赛 报喜鸟名人邀请赛沃尔沃盛事管理公司总 裁派亚特还指出:“举办比赛将带来无法评估的 资产，观众在观看打球 后，一些东西便进了消 费者的大脑TCL曾赞助中国排球，如今却转向高尔夫运动。 TCL总裁李东生这样说：赞助高尔夫运动，是一个 树立高端品牌形象的理 想平台。赞助高球赛事案例 报喜鸟是第一个成为高 尔夫名人邀请赛冠名赞 助的服装品牌。报喜鸟 董事长助理南存胜说： “在2008 北京奥运会的 大背景下，企业赞助体 育赛事
6、将是一个大趋势 ”。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.越多的人参与进高尔夫运动，报纸，电视和互联网，对高尔夫赛事的报道也越来越多。这些可喜的变化都会给汇丰带来巨大的机遇。汇丰
7、高尔夫冠军赛OMEGA观澜湖世界杯 欧米茄公司，用12亿正式 签约成为长达12年的观澜湖高尔夫世界杯的冠名赞 助商，引起全球震动。赞助高球赛事案例 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty
8、Ltd.高球使其赞助商获得了巨大商业利益。高球运动的“金 球”效应，已被众多全球知名企业赋予 “品牌极速车道 ”的积极意义。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.同样与高尔夫联姻
9、的，还有他们Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.传说，高尔夫球运动源于苏格兰，一个牧羊人偶然地用牧羊棍 把手将一颗圆石子击入兔子洞中，从而发明了高尔夫。Evaluation o
10、nly.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.几百年过去了，如今高尔夫运动的消费人群大部分为知名企业家及 各界精英，具有强大的购买力。他们已形成一个新的高消费及高档次的 客户群体。 Evaluation onl
11、y.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.众多知名品牌为争取这一部分的客户，开始频频关注和涉足高尔 夫领域，借助各种媒体及渠道，进军高尔夫市场，希望借高尔夫进一 步提升其品牌地位，扩大知名度及提高市场份额。 E
12、valuation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.针对高尔夫高消费者的市场，国际国内众多知名企业采用赞助高尔夫球赛事的体育营销手法。这是因为其独特的魅力一直吻合着高端产品的品牌战 略。 时至今
13、日，赞助高尔夫，已成为品牌商家撬动市场的营销利器！Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.三大特点，鼎撑中国高尔夫高尔夫称为“绅士运动”，也是贵族的体育运动，是高档消费品。 高端人
14、群 中国目前的高尔夫消费人群主要是民营企业家，金融、证券、 大型国企高管人士，律师、文艺、商界等各行业成功人士。 高速成长 中国高尔夫爱好者达250万人，且每年呈大幅度递增趋势 。 高尚品位 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright
15、 2004-2011 Aspose Pty Ltd.宝富中国高尔夫追日挑战赛在国际国内品牌高度关注于高尔夫经济浪潮的大趋势中，横空出世！ 在挑战高尔夫极限的路上，我们在领跑！中国高球界唯一的“马拉松挑战赛”Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Co
16、pyright 2004-2011 Aspose Pty Ltd.何为追日挑战赛？Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd. 利用高纬度地区日照充裕的特点比赛地设于新疆乌鲁木齐，天山脚下。当地处于高纬度地区，夏 季白昼日光照射时间超长，为选手在日光下连续进行12-14小时“ 马拉松”式的比赛，创造了得天独厚的条件。故此命名为“追日赛” 。Evaluation only.Evaluation only. Created with Aspose.Slid
