《青铜骑士河南摩根中央公园低碳住宅项目整合营销推广沟通方案销售执行策划》由会员分享,可在线阅读,更多相关《青铜骑士河南摩根中央公园低碳住宅项目整合营销推广沟通方案销售执行策划(75页珍藏版)》请在金锄头文库上搜索。
1、Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.摩根中央公园整合营销推广沟通方案摩根大亨MorganEvaluation only.Evaluation only. Created wit
2、h Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.北方有佳人,绝世而独立。一顾倾人城,再顾倾人国。李延年北方有佳人 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client P
3、rofile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.项目在客群心中的第一印象,几乎决定了一个项目的生死大计。2012年4月,在操盘金汇城近一年之后,开往南阳的高速上,春天染绿了五朵山,天空纯净的像一块巨大的蓝色幕布,漫山遍野的绿色一直铺到心底。路过人民路的时候,一个鲜明的案名映入眼帘。“摩根中央公园!”“摩根”好名字!在一个三线城市,在推广严重同质化的
4、今天,怎样的项目才用得起这样的案名呢。在案名带来的惊喜之后,项目身后的人和事,引起了青铜南阳项目组的强烈关注。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.合作基于共同的价值判断,基于碰
5、撞之后基本一致的操盘思路。对于一线推广公司,不同企业有不同特点,或有对于项目判断的差异,究其实质并无绝对的高下之分。基于对同行的尊重,在此,不谈论之前推广公司的得失成败,谨将青铜眼中的“摩根”倾情呈献! Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Cop
6、yright 2004-2011 Aspose Pty Ltd.摩根一个家族的世界风云项目精神内核剖析 MorganPART 1Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.塔尖人物18
7、37“普通人根本不可能与皮博迪打交道”因为皮博迪们只为各国的政府、大公司和有钱的人服务,他们为世界贸易提供资金,发行债券和股票。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1857皮博
8、迪就开始资助巴尔迪摩的一所“皮博迪学院”向耶鲁大学捐赠了一个历史博物馆;向哈佛大学捐赠一座考古学和人类文化学博物馆;为南部被解放的黑人设立一项教育基金Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty
9、 Ltd.雨果“这个世界上,有充满恨的人和充满爱的人,皮博迪属于后者,正是在这种人的脸上,我们看到了上帝的笑容。”这是对乔治皮博迪这位摩根财团最初创始人最高的赞誉!Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Asp
10、ose Pty Ltd.1871J.P.摩根承购5000万美元的法国国债。7500万美元墨西哥公债、1.8亿美元英国公债、当时,美国从法国手里买下的大路易斯安娜,整整214万平方公里,1500万美元!世界债主 Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.
11、Copyright 2004-2011 Aspose Pty Ltd.1895改名J.P摩根公司,向钢铁、铁路及公用事业等产业渗透。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1912
12、摩根财团控制了金融机构13家,被美国金融界称为“银行家的银行家” 。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.1930摩根财团所控制的大银行、大企业的资产总额占当时美国八大财团的50
13、%以上。Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.摩根家族与摩根财团所昭示的财富与权势,在这个世界上,还没有哪个家族能够超越。Evaluation only.Evaluation o
14、nly. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.摩根是一个人:一个世界金字塔最顶端的传奇人物;摩根是一个族群:一群足以影响世界财经预报与世界经济风向的风云人物;摩根是一个符号:影响力、财富、权势、力量、阶层。Evaluation only.Ev
15、aluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.2012,“摩根来了”,一群有着世界视野的摩根人,一个占据百万城邦核心之心的摩根中央公园划域而出,一个雄踞中心,放眼世界的“摩根”即将重塑南阳高度。Evaluation onl
16、y.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.摩根一座城市的世界高度项目综合价值分析MorganPART 2Evaluation only.Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0.Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.Copyright 2004-2011 Aspose Pty Ltd.从台北101大厦到香