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1、C 1 0 -000734-U McGraw-Hill Fall 2010Fall2010Mc Gra w- Hi l l E du ca t i o n (A s i a ) 60 Tua s B a s i n L i n k , S in ga po re 6 3 8 7 7 5 Te l: 65 -6 863 1 5 80 ; Fa x : 6 5 - 6 8 6 2 3 3 5 4 ZENGER: THE COMPLETE NEW MANAGERM A Y ? ?TOOGOOD: THE NEW ARTICULATE EXECUTIVE, SECOND EDITIONJ U L Y
2、? ? ?LUM: THE NEGOTIATION FIELDBOOK, SECOND EDITIONO C T O B E R ? ? ?DAY AND MOORMAN: STRATEGY FROM THE OUTSIDE INJ U L Y ? ?BERNSTEIN: THE BIRTH OF PLENTYJ U L Y ? ? ?ULRICH: LEADERSHIP IN ASIAA V A I L A B L E ? ?BETOF: JUST PROMOTED!, SECOND EDITIONA U G U S T ? ? ?PREVIOUSLY ANNOUNCED SUMMER 20
3、10Go to the Fall 2010 catalog at ? 2Entrepreneur Press ? 32Consumer ? 35Teach Yourself ? 42Education ? 44World Language ? 54 Teach Yourself ? 62Computing ? 64Technical ? 79Medical/Nursing ? 93Index ? 97Ordering Information ? 99CONTENTSTrademarks: McGraw-Hill, the McGraw-Hill Publishing logo, Perfec
4、t Phrases, VOX, Demystified, Schaums, TAB, How to Do Everything, Lange, First Aid, and related trade dress are trademarks or registered trademarks of The McGraw-Hill Companies and/or its affiliates in the United States and other countries, and may not be used without written permission. All other tr
5、ademarks are the property of their respective owners.Fall20102? Fall 2010 ? McGraw-HillCHINAMERICA The Uneasy Partnership that Will Change the World Handel Jones (Los Gatos, CA)From a leading global economic analyst, the definitive look at the costs and benefits of U.S. competition with China? Demon
6、strates that the wave of the future is cooperation between America and Chinanot conflictand how American businesses will benefit from increased economic engagement and competition with China? Jones has consulted IBM, Nokia, Samsung, Sony, Toshiba, China Resources, Carlyle, Blackstone, CitiGroup, KKR
7、, and Morgan Stanley “Chimerica” is a current buzzword in discussions of both globalization and the necessity for the West to “up its game” to compete with ChinaRelated McGraw-Hill Title:Lam: China Now ?J U L YManagement ? ISBN-13: 978-0-07-174242-9 ISBN-10/MHID: 0-07-174242-5 $27.95EVERYTHING I KNO
8、W ABOUT MARKETING I LEARNED FROM GOOGLE Aaron Goldman (Chicago, IL)20 powerful marketing lessons used by Google to remain one of the most successfully branded entities in business today? Provides case studies from some of the worlds most innovative brandsincluding GE, Apple, and Threadlessthat have
9、successfully integrated lessons from Google into their own marketing plans? Marketing professionals are eager to understand what makes Google so successful? A former employee of Google, Goldman will promote the book through his MediaPost column (25,000 readers); blog (7,000 readers/month); and Linke
10、dIn, Facebook, and Twitter accountsRelated McGraw-Hill Title:? ?A U G U S T Marketing ? ISBN-13: 978-0-07-174289-4 ISBN-10/MHID: 0-07-174289-1 $26.95?BusinessBusiness ? ? ?3HOW TO MAKE MONEY IN STOCKS COMPLETE INVESTING SYSTEM Your Ultimate Guide to Winning in Good Times and Bad! William J. ONeilThe
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