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1、（高级管理人员工商管理硕士）浦发银行哈尔滨市分行发展战略研究STUDYSTUDYSTUDYSTUDY ONONONON THETHETHETHE DEVELOPMENTDEVELOPMENTDEVELOPMENTDEVELOPMENT STRATEGYSTRATEGYSTRATEGYSTRATEGYOFOFOFOF HARBINHARBINHARBINHARBIN BRANCHBRANCHBRANCHBRANCH OFOFOFOF SHANGHAISHANGHAISHANGHAISHANGHAI PUDONGPUDONGPUDONGPUDONGDEVELOPMENTDEVELOPMENTDEV
2、ELOPMENTDEVELOPMENT BANKBANKBANKBANK刘晓强刘晓强20112011 年年 7 7 月月国内图书分类号：F252.1学校代码：10213 国际图书分类号：658密级：公开高级管理人员工商管理硕士学位论文浦发银行哈尔滨市分行发展战略研究硕 士 研究生：刘晓强导师：姜明辉教授申 请学 位：高级管理人员工商管理硕士所 在单 位：浦发银行哈尔滨道里支行答 辩日 期：2011 年 7 月授予学位单位：哈尔滨工业大学Classified Index: F252.1 U.D.C.: 658A Dissertation for the Degree of EMBASTUDY O
3、N THE DEVELOPMENT STRATEGY OF HARBIN BRANCH OF SHANGHAI PUDONG DEVELOPMENT BANKCandidateCandidateCandidateCandidate：Liu XiaoqiangSupervisorSupervisorSupervisorSupervisor：Prof. Jiang MinghuiAcAcAcAcademicademicademicademicDegreeDegreeDegreeDegreeAppliedAppliedAppliedAppliedfofofofor r r r： EMBAAffili
4、ationAffiliationAffiliationAffiliation：Daoli Harbin sub-branch of ShanghaiPudong development bankDateDateDateDate ofofofof DefenseDefenseDefenseDefense：July, 2011Degree-Offering-InstitutionDegree-Offering-InstitutionDegree-Offering-InstitutionDegree-Offering-Institution： Harbin Institute of Technolo
5、gy哈尔滨工业大学高级管理人员工商管理硕士学位论文- I -摘 要二十一世纪初，在中国加入国际贸易组织之后，中国金融体制体系开始了大规模的深化改革，期间中国银行业的内部环境、外部环境都发生了剧烈的变化。国外银行业渗入式的进入中国金融市场，给国内银行业带来了前所未有的商机，与此同时也使得国内银行业竞争日趋激烈，在此背景下浦发银行由一个高风险金融机构，茁壮成长成了一个股份制商业银行。浦发银行哈尔滨市分行也同样的面临着良好的机遇和更加严峻的挑战。六年的发展，浦发银行哈尔滨市分行担负起了支持、促进地方经济发展的重要责任。不可否认的是浦发银行哈尔滨市分行在发展过程中逐渐暴露了制约其发展的因素：资金不足，
6、盈利资产单一，员工业务能力不过硬，核心业务竞争力欠缺等。因此，认真评估内外部环境对银行发展的影响势在必行，通过对企业发展战略重新定位、更新经营理念、优化管理结构、调整发展布局、转变发展方式、提升企业竞争力，对银行的未来发展做出选择，并制定适和其发展的战略对策。本文在对商业银行发展战略的有关研究进行梳理的基础上，对浦发银行哈尔滨市分行的概况进行了介绍，以浦发银行哈尔滨市分行近年来的发展为基础，从战略的角度，综合分析了浦发银行哈尔滨市分行外部环境和内部条件，通过 SWOT 分析和利益相关者分析，明确了浦发银行哈尔滨市分行发展战略制定的基础。从浦发银行的战略愿景出发，明确了浦发银行哈尔滨市分行的战略
7、目标和战略定位，进一步明确了综合营销战略、经营创新战略、差异化战略和风险控制战略。结合战略的制定提出了包括更新理念、调整布局、优化结构、转变发展方式在内的战略实施对策。关键词：商业银行；发展战略；SWOT 分析哈尔滨工业大学高级管理人员工商管理硕士学位论文- II -AbstractAbstractAbstractAbstractIn the 21stcentury, especially after China entering into the WTO，with thedeepening of Chinas financial reform, China banking external
8、environment havestartedthefiercechange,aswellasChinasfinancialindustrybecomeincreasingly fierce. Harbin branch of Shanghai Pudong Development Bank(SPDB) face violent competition as well as market challengeable. After six yearsof development, Harbin branch of Shanghai Pudong Development Bank, thehigh
9、-risksmallandmediumfinancialinstitutiongrowsanewregionaljoint-stock commercial bank which promotes local economy. However, in viewof history, Harbin branch of Shanghai Pudong Development Bank owns a lot ofissues including assets quality poor, a severe shortage of capital, low capitaladequacy and emp
10、loyee talent etc. The bank cannot meet the need of socialdevelopment. There are still some restrictions to the development of bank,referring weak infrastructure construction, product innovation, lack of advancedmanagementtheoryetc.Therefore,HarbinbranchofShanghaiPudongDevelopment Bank should evaluat
11、e carefully the external environment andinternal conditions which affect the enterprise existence and development.Based on commercial banks studies related, general introduction of Harbinbranch of Shanghai Pudong Development Bank is presented. The development ofbranch is researched in strategic angl
12、e. Fundamental strategic plan of Harbinbranch of Shanghai Pudong Development Bank is clarified. From a strategicperspective, based on the external environment and internal conditions, the issueforms Harbin branch of Shanghai Pudong Development Bank develop strategytheoretical framework on SWOT model
13、. Strategies include a comprehensiveanalysis, operation strategy of innovation, differentiation strategy, and effectivemeasures to control risks. The new strategies, as concept innovation, layoutadjustment, structural improvement, development transformation, etc. are used todevelop the bank business.KeyKeyKeyKey wordswordswordswords：Bank, strategy, SWOT model哈尔滨工业大学高级管理人员工商管理硕士学位论文- III -目 录摘 要.IA A A Abstractbstractbstractbstract.II第 1 章 绪论. 11.1 研究的背景和意义.11.2 战略的国内外研究现状. 21.2.1 概念界定.21.2.2 战略的国外研究现状. 31.2.3 战略的国内研究现状. 41.3 论文的主要内容及结构.
