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1、 KeepKeep littlelittle explorersexplorers highhigh andand drydry。梦境中，让勇敢的小家伙们在冒险的。梦境中，让勇敢的小家伙们在冒险的 同时又保持干爽。同时又保持干爽。Advertising Agency: Ogilvy, Beijing, China Executive Creative Director: Bill Chan Creative Directors: Jacky Lung, Kweichee Lam, Xingsheng Qi Art Directors: Xingsheng Qi, Shengxiong Chen
2、, Zhihua Zhong, Jacky Lung Copywriters: Guilin Bo, Kweichee Lam Art Buyer: Xiaohang Liu Illustrator: Yu Chen Advertisers Supervisor: Helena He Account Manager: Maggie Zhou Account Supervisor: Monica HungONON VIOLENCEVIOLENCE ONON PEACEPEACE ANDAND WAR.WAR.非暴力不合作非暴力不合作甘地甘地BLOOD,BLOOD, TOIL,TEARSTOIL,
3、TEARS ANDAND SWEAT.SWEAT.我能奉献的，只有鲜血、苦干、眼泪和汗水。我能奉献的，只有鲜血、苦干、眼泪和汗水。 丘吉尔丘吉尔I HAVE A DREAM.我又一个梦想。我又一个梦想。马丁路德金马丁路德金Advertising Agency: Marcel, Paris, France Chief Creative Officers: Frederic Temin, Anne De Maupeou Art Directors: Romain Galli, Souen Le Van Copywriters: Souen Le Van, Romain Galli Art Buye
4、r: Jean-Eric Le Coniac Illustrator: Emily Forgot Typographer: Emily Forgot Advertisers Supervisors: Emmanuelle Vial, Catherine Lauprtre Account Manager: Cecile HenderycksExploitingExploiting thethe ecosystemecosystem alsoalso threatensthreatens humanhuman lives.Forlives.For a a livingliving planet.p
5、lanet. wwf.orgwwf.org 秃鹰很可怕，但是，一个连秃鹰都消失了的星球更令人惊悚。秃鹰很可怕，但是，一个连秃鹰都消失了的星球更令人惊悚。Advertising Agency: DDB&CO., Istanbul, Turkey Creative Director: Karpat PolatArt Director: Ali Bati Copywriter: Gokhan Akca Account Supervisor: Asli HaymanaTheThe fridgefridge 是一家著名的夜店。是一家著名的夜店。FindFind musicmusic .the.the f
6、ridge.fridge.寻找音乐寻找音乐 ，就到这家夜店。，就到这家夜店。Advertisers Supervisor: Shelley Frost Account Supervisor: Hussein Dajani Art Director: Breda Plavec/Kris BaleriteIllustrator: Milos Ilic/Breda Plavec/Kris Balerite Typographer: Milos IlicCopyCopy on.on. AndAnd oneone dayday allall thosethose legendarylegendary a
7、lbumsalbums willwill disappear.disappear. AndAnd thethe greatgreat bands.bands. AndAnd allall thethe giftedgifted youngyoung musicians.musicians. HowHow areare theythey supposedsupposed toto makemake a a livingliving whenwhen everyoneeveryone downloadsdownloads theirtheir workwork forfor free?free?
8、SupportSupport us:us: money-for-music.money-for-music.复制。但是有一天那些传奇专辑将会消失。和大乐队。和所有的有才华的青年复制。但是有一天那些传奇专辑将会消失。和大乐队。和所有的有才华的青年 音乐家。他们应该如何谋生音乐家。他们应该如何谋生, ,每个人都下载他们的工作是免费的吗每个人都下载他们的工作是免费的吗? ?支持我们支持我们: : money-for-musicmoney-for-music。这是奥美为这是奥美为 Rolling Stone 杂志制作的一组呼吁音乐版权的广告。号召大家用杂志制作的一组呼吁音乐版权的广告。号召大家用 支付
9、的方式支持好的音乐和有才华的音乐人。支付的方式支持好的音乐和有才华的音乐人。Advertising Agency: Ogilvy, Frankfurt, Germany Executive Creative Director: Dr. Stephan Vogel Creative Director: Helmut Meyer Art Director: Eva Stetefeld Copywriters: Taner Ercan, Dr. Stephan Vogel Art Buyer: Christina Hufgard Photographer: Stockmaterial Adverti
10、sers Supervisor: Rainer Schmidt Account Supervisor: Dr. Stephan VogelHistoryHistory inin briefbrief 简单的历史简单的历史Agency: Graffiti BBDO Advertiser :SC Pro Historia SRL Brand Name: Pro Historia Product Name: History files magazine Business Sector :Newspapers, Magazines, Books Campaign Name: History files
11、 magazine Market: Romania Country of Production :RomaniaCHOCOLATE WITH WHISKY 含威士忌的巧克力含威士忌的巧克力充满童趣的一组广告。充满童趣的一组广告。 含威士忌的巧克力让宝宝看起来快睡着了。含威士忌的巧克力让宝宝看起来快睡着了。制作公司：DENTSU（电通） 巴西 客户：LUNIVERS DE CHOCOLAT 产品：CHOCOLATE WITH WHISKY（含威士忌的巧克力） TITLE：FUNNY BABYMore battery More talk 超长通话时间超长通话时间 聊天记录都可以写本书了，书名就叫聊
12、天记录都可以写本书了，书名就叫何去何从的感情何去何从的感情 、 亲爱的，谁在你衣领上留下了亲爱的，谁在你衣领上留下了 唇印唇印 、 电话营销技巧电话营销技巧 、 闺蜜八卦闺蜜八卦制作公司：Y&R，雅加达 客户：LG ELECTRONICS 产品：GX200（手机）TheThe magicmagic ofof tidetide dirtdirt magnetsmagnets汰渍洗衣粉现包含神奇的去污磁铁因汰渍洗衣粉现包含神奇的去污磁铁因子。子。AdvertisingAdvertising Agency:Agency: LeoLeo Burnett,Burnett, Mumbai,Mumbai,
13、IndiaIndiaChiefChief CreativeCreative Officer:Officer: K K V V SridharSridharCreativeCreative Director:Director: AmodAmod DaniDaniArtArt Director:Director: SadanandSadanand NarvekarNarvekarCopywriter:Copywriter: AmodAmod DaniDaniIllustrator:Illustrator: BhushanBhushan PatilPatilPhotographer:Photogra
14、pher: AvdhutAvdhut HembadeHembadeAdvertisersAdvertisers Supervisor:Supervisor: AnoopAnoop AbrahamAbrahamAccountAccount Manager:Manager: SharanSharan SabhachandaniSabhachandaniAccountAccount Supervisor:Supervisor: GauravGaurav LalwaniLalwaniKLEENEX 舒洁纸巾舒洁纸巾 不论你正经历着什么，无论你是国王还是蠢蛋，无论对还是错，无论辉煌还是失败，不论你正经历
15、着什么，无论你是国王还是蠢蛋，无论对还是错，无论辉煌还是失败， Kleenex 永远陪伴左右，为你擦干眼泪永远陪伴左右，为你擦干眼泪制作公司：JWT，伦敦 客户：KIMBERLY-CLARK 产品：KLEENEX （舒洁纸巾）好好照顾你的车，选用原装部件。（三菱）好好照顾你的车，选用原装部件。（三菱）Advertising Agency: BBDO, Santiago, Chile Executive Creative Director: Joaquin Bascu?an Creative Director: Emerson Navarrete Art Directors: Emerson N
16、avarrete, Silvio Vildosola, Sebastian Caceres Copywriter: Marcelo Correa Advertisers Supervisor: Cecilia Unanue Illustrator: Silvio VildosolaAccount Manager: Virginia Girardin Account Supervisor: Cesar ArayaWhoeverWhoever putsputs itsits skinskin atat stake,stake, alwaysalways loses.loses. ExcessiveExcessive exposionexposion
