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1、ConfidentialNanjing DevCo Plaza 南京购物中心CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Interim Findings Workshop Book 1 of 2 期中调查结果研讨会 上册ConfidentialCDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Interim Findings Workshop 期中调查结果研讨会1. Project Overview52. Preliminary Conceptual
2、 Design Review192.1 Existing Development Program Analysis21 2.2 Existing Development Program Analysis Summary35 2.3 Critical Project Design Opportunities37 and Issues Identified to Date3. Platform Development473.1 Platform Plan49 3.2 Shopping Center Comparison Analysis874. Update on Market Research1
3、614.1 Economic Analysis163 4.2 Surrounding Area Analysis1695. Competitive Analysis2036. Working Pre-Development Leasing Strategy213 (including a list of the Key Target Tenants)Contents目录1. 项目概述52. 初步概念设计审阅192.1 初步开发方案分析21 2.2 初步开发方案分析-小结35 2.3 至今为止关键项目设计机会及问题373. 平台开发473.1 平台计划49 3.2 购物中心比较分析874. 市场
4、调研跟新1614.1 经济分析163 4.2 周边区域分析1695. 竞争分析2036. 初步前期开发招商策略213 (包括主要租户列表)2ConfidentialCDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Interim Findings Workshop 期中调查结果研讨会7. Preliminary Key Tenant Interest2358. Working Positioning Concept Statement2398.1 SWOT241 8.2 Conceptual Statement2479. M
5、all Theme Concept Proposal2519.1 Mall Theme Concept Proposal253 9.2 Ice Rink257 9.3 Water Features26510. Design Program Brief27310.1 Design Program Brief27510.2 Retail Planning287 10.3 Interior Reference291Contents目录7. 前期主要租户意向2358. 初步定位概念陈述2398.1 SWOT241 8.2 定位陈述2479. 商场主题概念提议2519.1 商场主题概念提议253 9.2
6、 溜冰场257 9.3 水景26510. 设计任务书27310.1 设计任务书27510.2 商业平面规划287 10.3 室内参考2913Confidential4CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013ConfidentialProject Overview 项目概述CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/201315ConfidentialNanjing CityCDG Nanjing DevCo Plaza20131129 Book 1
7、 of 2 vFinal11/29/2013Project Overview 项目概述南京城市概述City DataGDPGrowth RatePopulationGDP Per CapitaAverage Yearly Disposable Income720 Billion RMB11.70%8.16 Million88,525 RMB36,322 RMB城市信息国民生产总值增长率总人口人均国民生产总值平均年可支配收入720 Billion RMB11.70%8.16 Million88,525 RMB36,322 RMB6ConfidentialNanjing DevCo PlazaPr
8、oject Overview 项目概述南京购物中心The historical city of Nanjing is one of the major capitals of ancient China. It is now the capital of Jiangsu Province, and described as “The Gateway of the Yangtze River”. The Hexi CBD is expected to be the regional financial center with focus on the development of busines
9、s headquarters, information industry as well as exhibitions, and sports.南京作为著名的历史文化名城，素有“六朝古 都”之称，国家长三角区域规划正式将南京定 位于“长三角辐射带动中西部地区发展的重要 门户城市”。南京河西CBD位于南京市建邺区中 心区域，将成为以金融和总部经济为核心，信 息软件、高端商务、旅游会展、文体休闲以及 相关配套产业体系为一体的江苏省首批现代服 务业集聚区。11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal7Confidential
10、Nanjing DevCo PlazaProject Overview 项目概述南京购物中心The mixed-use project is located in the Hexi CBD, with a retail GFA of approximately 150,000 square meters, with direct connections with two metro lines. Nanjing DevCo Plaza is expected to be a signature urban complex in the Hexi CBD, meeting regional de
11、mands for retail, entertainment, business, and culture.南京购物中心位于河西CBD黄金区位，购 物中心建筑体量达到15万平方米，双地 铁元通站上盖。南京购物中心旨在满足 区域内高品质的生活、休闲娱乐、商务 、文化交流等各种配套消费需要，将成 为河西新城地标性城市综合体。11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal8ConfidentialNanjing DevCo PlazaProject Overview 项目概述南京购物中心11/29/2013CDG Nanji
12、ng DevCo Plaza20131129 Book 1 of 2 vFinal9ConfidentialLocation: Wider CityProject Overview 项目概述位置7km approx.LegendThe Site 本案City Center 市中心11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal10ConfidentialLocation: Wider CityProject Overview 项目概述位置7km approx.LegendThe Site 本案City Center 市中心
13、11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11ConfidentialAerial Photo SurroundingCDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Project Overview 项目概述航拍图 项目周边Project SiteMetro Line 1Metro Line 2Planned Tram LineMetro StationMetro ExitSuningSHK12ConfidentialSite PhotosCDG
14、 Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Project Overview 项目概述本案图片Project SiteAerial Photo LocationDirection of Photo13ConfidentialSite PhotosCDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Project Overview 项目概述本案图片Project SiteAerial Photo LocationDirection of Photo14Conf
15、identialSite PhotosCDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinal11/29/2013Project Overview 项目概述本案图片Project SiteAerial Photo LocationDirection of PhotoSHKFT (Deji)15ConfidentialLocation: Surrounding Land UseProject Overview 项目概述位置：周边土地用途11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFina
16、lProject SiteMetro Line 1Metro Line 2Planned Tram LineMetro StationCommercialResidentialGreen/Community Space16ConfidentialDrive TimeProject Overview 项目概述车程时间11/29/2013CDG Nanjing DevCo Plaza20131129 Book 1 of 2 vFinalProject Site10 Minute Drive Time20 Minute Drive Time30 Minute Drive TimeMetro Line 1Metro Line 2Highlighted RoadMetro Station17Confidential18CDG
