《【优化探究】（新课标）2014高考英语总复习 阅读理解专项攻略十一应用广告类课件 外研版》由会员分享，可在线阅读，更多相关《【优化探究】（新课标）2014高考英语总复习 阅读理解专项攻略十一应用广告类课件 外研版（10页珍藏版）》请在金锄头文库上搜索。
1、 广告是阅读 理解题常考的一种题材。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买 ， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。 广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则 、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较 生僻， 语言不规范， 结构不完整。广告内容一般包括：主题名称、生产(举办 )单位、优点、时间 分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理解即可，不认识 也不必惊慌。解题
2、方法根据广告类阅读 材料的特点，运用“题干定位法”解题，用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。 The Hotel Portixol，a hotel that oozes(渗透) style and has thoughtful extras in Palma，Majorca.LocationIn the bay of Portixol，a 30minute walk or 10minute cycle east of the old town，overlooking Portixol port.CharacterThe square white building
3、，with its blue shutters(百叶窗) and dark wooden balconies，stands out as you approach Portixol.Inside as well as out，Hotel Portixol oozes style wicker(柳条) sofas in a shade deck.Thoughtful extras include free bicycle hire and telescopes in each room. RoomsThirteen of the 26 rooms have balconies，overlooki
4、ng the sea.All have large showers and kingsize beds.Our corner room had double glass doors on two sides which created a muchneeded breeze.FoodBreakfast is a feast，with a huge selection of fresh fruit，yogurts，cereals，meats，cheeses and breads.The lunch and dinner menus mix traditional Mediterranean fo
5、od with eastern and European classics.Why Palma?Parts of Majorca have a certain reputation，but calm，sweet Palma is a far shout from the islands busy and sometimes tacky(俗气的) beach resorts so popular with hen and buck parties.The Majorcan capital is also one of the easiest shortbreak destinations in
6、Europe.The old town is a 10minute taxi ride from Palma airport，while the tangled(乱蓬蓬的)streets inside the old city wall combine the best restaurants，shopping and culture Majorca has to offer.While very hot in summer，temperatures remain pleasant during the rest of the year.Getting there EasyJet flies
7、to Palma from most airports in the UK，from 29.99 one way.A taxi from Palma airport to the city centre costs about 8; or you can catch a bus which costs a few euros.1If youd like to buy what you like，you had better go to_.Athe old city of Majorca BPalma beach resortsCthe city centre of Majorca Dthe e
8、ast of the old town2How much will be spent if a family of three goes to the city centre of Palma for a roundtrip?AOver 114. BLess than 228.CMore than 180. DOnly 76.3The passage is mainly written to those_.Awant to travel to Majorcan capitalBenjoy traveling out freelyCwill stay in a hotel in PalmaDli
9、ke to go shopping in the city centre of Majorca4Whats the best title of this passage?AHotel Portixol，Palma，Majorca BCity Portixol，Palma，MajorcaCThe transport in Majorca DThe view in Palma 【语篇解读】 这是一篇应用文。文章主要是介绍Portixol，Palma，Majorca酒店以及为其做的广告。1A 细节 理解题。由文章倒数第二部分可知，Majorca老城区有最好的餐馆，购物和文化场所。故选A。2. B 数
10、字计算题。由文章最后一段可知，一个人单程旅行所需交通费为 37.99，那么三口之家应支付大约114英镑。由此可知，一个来回需要大约228英镑。故选B。3. C 推理判断题。根据文章前后内容推测，这里主要介绍了Majorca的Palma市里的酒店Portixol，因此本文主要针对 将要在Palma住酒店的人而写的。故选C。4A 主旨大意题。文中主要讲述的是Portixol，Palma，Majorca酒店。【难句分析】原文 The lunch and dinner menus mix traditional Mediterranean food with eastern and European classics.译文 晚餐和中餐菜单夹杂 着地中海美食，是欧洲的东方美食的经典之合。分析 with eastern and European classics介词短语作定语。
