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1、 Business EnglishChapter 1IV. Exams in Business English I. What is Business English?II. Who is the Course for III. Introduction to the Course Business English isnt a special language with a special grammar-its simply ENGLISH USED IN BUSINESS SITUATIONS.I. What is Business English? This course doesnt
2、 cover quite academic orspecialist vocabulary, but it does cover thebasic business or commercial terms that mostbusiness people use in the course of theirwork.II. Who is the course forFor variety of learners ranging from young students with no experience to senior business people.The course will app
3、reciate a practical and purposeful approach that a general English course may not offer, and who may need to use English in their work as well as in social situations.Basic knowledge and theoriesBusiness English WritingIII. Introduction to the CourseThe course is aiming at helping students to get so
4、me basic knowledge about business world and improve their English so that they will be able to use English effectively and confidently in their future work. BEC ( Business English Certificate) Advanced Intermediate PreliminaryIV. Exams in Business English Chapter 2 Lead-in ActivityHow many Chinese a
5、nd foreign companies can you name?Gome Electrical Appliances Haier GroupTCL Corp. Lenovo Group Ltd.Geely AutoHuawei Technologies Co.Tsingdao Beer Glanz Group Co. Ltd. of Guangdong Guangzhou-Honda Shanghai-VolkswagenLi-Ning Co. Ltd.Hangzhou Wahaha Group Co.Hisense Electric Co.Amoisonic Electronic com
6、pany Ltd.I. Forms of Business OwnershipFranchisesSole ProprietorshipPartnershipJoint VenturesCorporationLimited Liability Company个人企业合伙企业合资企业公司有限责任公司特许经营1. Sole ProprietorshipFeatures:a) small, only a few members b) complete responsibilityAdvantages:a) being your own boss b) easy to startDisadvantag
7、es:a) hard to raise capital b) long working time 个人企业即独资经营企业,是由一名出资 者单独出资并从事经营管理的企业.2. Partnershipa) liable for others mistakes b) exist division for profits c) more disagreements d) difficult to terminatea) common ownershipb) shared profits and losses c) the right to participate in managing the ope
8、rationAdvantages:a) different skills or resources b) capital raisingDisadvantages:Features: 合伙企业是由二人以上组成,各合伙人之 间订立合伙协议,共同出资,合伙经营,共享 收益,共担风险,并对合伙企业债务承担无 限连带责任的赢利性组织.a) with unclear objective, easy problem raising b) imbalance c) poor cooperation3. Joint VenturesFeatures:a) two or more business b) sha
9、red risks and rewardsAdvantages:a) access to new markets and distribution networks b) increased capacity c) the sharing of risks with partner d) access to specialized staff and technologyDisadvantages : 合资企业是指由两个基本点或两个基本 点以上属于不同国家（或地区）的公司 、企业或其他经济组织以合资方式组成 的经济实体。a) multiple taxation b) difficulty an
10、d expense of starting c) government involvement d) lack of secrecyAdvantages:a) limited liability b) skilled management team c) transfer of ownership d) Greater capital base e) stabilityDisadvantage:4. Corporations 公司是依公司法的规定设立的法人组织 ，具有独立的法人资格，有权以自己的 名义拥有财产、享有权利和承担义务。a) limited life b) added complex
11、ity5. Limited Liability CompaniesAdvantages:Disadvantages:a) limited liability b) flexible profit distribution c) no minutes d) flow through taxation 有限责任公司是新型的企业组织，它集 合了公司的一些特征和合伙企业的组织 结构，股东以其出资额为限对公司承担 责任，公司以其全部资产对公司的债务 承担责任。Advantages :6. Franchising Definition :A franchise is the right to use a
12、business name and sell products or services, usually in a specific geographical territory.Disadvantages :a) low failure rateb) support from larger networka) less freedomb) high initial franchise fees 特许经营是指特许者将自己所拥有的商标 、商号、产品、专利和专有技术、经营模 式等以特许经营合同的形式授予被特许者 使用；被特许者按合同规定，在特许者统 一的业务模式下从事经营活动，并向特许 者支付相应
13、的费用。由于特许企业的存在 形式具有连锁经营、统一形象、统一管理 等基本特征，因此也称为特许连锁。7. Mergers and Acquisitions 1. Difference between mergers and acquisitions 2. Types of mergers: a) horizontal merger b) vertical merger c) conglomerate mergerHomework 1. Give one example from Fortunes “Directory of the 500 largest World Industrial Corporations” to illustrate its form of business ownership. 2. Find the examples to explain horizontal mergers and vertical mergers.
