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McKinsey February 2002PharmaCo Case Study: Achieving Sales Growth through Knowledge ManagementPCE98424_Knowledge Mgmt and Innovation_HG991390.ppt 2002 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential.2McKinseyBackgroundThis level of growth combined with increasing complexity is a challenge unlikely to be achieved by conventional means.Sales GrowthStaff GrowthCustomersPatientsCo-MarketingInfluencesValues Knowledge is not frozen.Measure, measure, measure. against Business objectives
