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1、Viral Marketing and Advertising Strategies For Social NetworksPresented by Jeff Ragovin Vice President Sales, Buddy MediaJ 917-523-6266Buddy Media helps companies build, promote and monetize social media applications that engage and entertain usersSocial Media: What is Everyone doing?The Social Web
2、is About Life ExperiencesBrands are using applications to engage their audienceThey are using applications to entertain They are not banner adsThey are not groups They are the new Ad UnitThey are used to connect and drive interestSocial Media is now a major component of the Digital BuyBrands are Goi
3、ng Where Consumers PlayFedEx Launch a PackageFedEx Launch A Package Application InStyle Hollywood Hair Makeover Target Audience Women 18-40 Connecting with the Right Audience250,000 installs over the course of the campaignAverage time on app: 5 minutes and 30 secondsAverage user tries on four differ
4、ent hairstyles per visit54,000 makeovers have been posted on the InStyle Wall of FameEvery Application should have a Clear Landing Page:Provide clear brandingEasy-to-understand instructions about how to use the application or play the gameA summary or analysis area that lets the user see their histo
5、ry with the applicationCreate a Unique Application TitlePick something descriptive and unique. A good deal of users may decide to use your application based only on the title. Using the Facebook API in NewsfeedsMini- FeedsThe Facebook API allows you to get more users for your applicationFor Newsfeed
6、s, decide the events or actions that generate the newsfeed item. Identify actions that are interesting.Finalize the Newsfeed title, body and images. Requests/InvitationsRequests and invitations are generated by the users Each user is limited to 20 requests/invitations per application per 24 hour per
7、iod. When developed well, can accelerate the word of mouth marketing component. This is a good time to tie in a loyalty or engagement program.Friends For SaleBuy Friends, Make them your pets Hot-or-Not with a market economy. True ViralNearly 600,000 active users.300 million page views a month.300% m
8、onthly growth rate2.1 million unique visitors in the past monthSplash Blast with AceBucks Loyalty Programs = Consumer EngagementNeed 1 VolunteerLoyalty Marketing = VirilityEmail and NotificationsAccelerate the viral nature of the application. Spend time on the copy Keep it compelling Sending a weekl
9、y email to users with updatesSending an email on specific events or holidaysVisual Identity 16 x 16 Graphic for Icon To market your application, you need to provide a 16 x 16 sized icon graphic to be displayed in the applications section 64 x 64 Graphic for Icon (shown in product directory): This is
10、 an opportunity for you to brand your application. Keep SEO and PPC in MindThis information is displayed on the application add page when a user decides to add the application. Keep in SEO in mind with this page and think about how your brand will be indexed across the search engines. Keep SEO and P
11、PC in MindSocial Media Advertising PlatformsFacebook, MySpace, Bebo, LinkedIn Ad Networks: Buddy Media, Social Media Lookery, Cubix, RockYou etc. Social Media AdvertisingSocial Media Campaigns can be Targeted:Age, Political Views, Gender, Relationship Status, Activities LocationChoose Your Creative
12、Social Media Ads can contain Images Social Media Ads can contain Videos Social Media Ads can contain only Text Break-out Session- Develop and AppNew APPLE Product called Apple WindowNew Innovation for Digital Communication TV and Web Product will feature the following:Computer Wi-Fi Capabilities Ema
13、il Television Apple TV for Movies, Music, instant access to shows Digital Display for Art, Vacations etc. Social Marketing Budget 350KP Ultimate Negotiator for FBTaunts engage user to play again Audio components embedded for extra funMonitor and Report Campaign Creation Round Up Target your audienceThink ViralProvide a unique valueInfuse with loyalty programMeasure Success with AnalyticsMessage and Notify
